When we communicate our “brand of education,” we communicate those things - programs, practices and values - that define the educational experience that students find here. Our identity is derived from our community and is an expression of the expectations that we have of our students and of ourselves. It reminds us daily of our commitment to student success and helps us to give voice to that commitment.
The public identity of The College at Brockport is built on the truth of this institution; it is a reflection of those who know the College best and care for it most. Our identity tools - our promise, positioning statement, and key messages - allow our community to consistently describe the distinctive academic tradition at Brockport, our unique and engaging learning environment and the lifelong impact that this institution has on our alumni, their families and the communities in which they live.
Through consistent use of these messages, we can strengthen the image of the College not only in the hearts and minds of our campus community but we can also reach out and connect with others across the region, the nation and the world, making a clear and powerful statement about the quality of the educational experience that can be found here.