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Business Administration and Economics
Marketing Major
The Marketing Program at SUNY Brockport leads to a Bachelor of Science Degree in Marketing.
Students majoring in Marketing must complete all College general education requirements plus four groups of business-related courses as follows: (1) prerequisites, (2) corequisites, (3) business core courses, and (4) upper-level marketing courses. Students without significant work experience are strongly encouraged to also complete at least one internship experience. Minimal course grade and program admissions standards apply.
The following is the curriculum for the B.S. in Marketing and applies to students matriculating Spring 2006 and later:
| Course Number | Course Title | Credit Hours |
| PREREQUISITE COURSES (21 credits) Must have 2.5 avg, C- min in any one course to declare major. |
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| CIS 106 | End User Computing | 3 |
| ACC 281 | Introduction to Financial Accounting | 3 |
| ACC 282 | Introduction to Managerial Accounting | 3 |
| ECN 201 | Principles of Microeconomics | 3 |
| ECN 202 | Principles of Macroeconomics | 3 |
| ECN 204 | Introduction to Statistics | 3 |
| MTH 201or 221 | Calculus or Business Calculus | 3 |
| COREQUISITE COURSES (10 credits) Min grade of C- required in each course. |
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| ENL 308 | Business Writing | 3 |
| ECN 304 | Intermediate Statistics | 3 |
| BUS 389 | Business Professions Seminar | 1 |
One of the following:
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3
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BUSINESS CORE COURSES (21 credits) |
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| BUS 325 | Principles of Finance | 3 |
| BUS 335 | Principles of Marketing | 3 |
| BUS 345 | International Business Environment | 3 |
| BUS 366 | Organizational Behavior | 3 |
| BUS 375 | Business Law I | 3 |
| BUS 378 | Business, Government, and Society | 3 |
| BUS 475 | Strategic Management | 3 |
| UPPER-LEVEL MARKETING COURSES (15 credits) | ||
| BUS 440 | Business-to-Business Marketing | 3 |
| BUS 441 | Marketing Management | 3 |
Three courses from
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9
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| Total Number of Credit Hours | 67 | |
Note: To satisfy degree requirements for the B.S. in Marketing, students must: (1) earn a cumulative GPA of 2.5, with no grade lower than C-, in prerequisite courses, to guarantee admission to the program; others may be admitted at the discretion of the Department of Business Administration and Economics on a space-available basis. (2) Earn a grade of at least C- in all prerequisite, corequisite, business core and marketing courses. (3) Earn an overall GPA of 2.0 in all courses used to satisfy the prerequisite, corequisite, business core and marketing courses.
Please direct comments to the Business Department's Web Master: buswm@brockport.edu.
Page created 3/30/2006.
