Marketing Major

The Marketing Program at SUNY Brockport leads to a Bachelor of Science Degree in Marketing.

Students majoring in Marketing must complete all College general education requirements plus four groups of business-related courses as follows: (1) prerequisites, (2) corequisites, (3) business core courses, and (4) upper-level marketing courses. Students without significant work experience are strongly encouraged to also complete at least one internship experience. Minimal course grade and program admissions standards apply.

The following is the curriculum for the B.S. in Marketing and applies to students matriculating Spring 2006 and later:

Course Number	Course Title	Credit Hours
PREREQUISITE COURSES (21 credits) Must have 2.5 avg, C- min in any one course to declare major.
CIS 106	End User Computing	3
ACC 281	Introduction to Financial Accounting	3
ACC 282	Introduction to Managerial Accounting	3
ECN 201	Principles of Microeconomics	3
ECN 202	Principles of Macroeconomics	3
ECN 204	Introduction to Statistics	3
MTH 201or 221	Calculus or Business Calculus	3
COREQUISITE COURSES (10 credits) Min grade of C- required in each course.
ENL 308	Business Writing	3
ECN 304	Intermediate Statistics	3
BUS 389	Business Professions Seminar	1
One of the following: BUS 317 - Management Information Systems BUS 461 - Operations Management ECN 301 - Intermediate Microeconomics ECN 305 - Mangerial Economics		3
BUSINESS CORE COURSES (21 credits) Min grade of C- required in each course.
BUS 325	Principles of Finance	3
BUS 335	Principles of Marketing	3
BUS 345	International Business Environment	3
BUS 366	Organizational Behavior	3
BUS 375	Business Law I	3
BUS 378	Business, Government, and Society	3
BUS 475	Strategic Management	3
UPPER-LEVEL MARKETING COURSES (15 credits)
BUS 440	Business-to-Business Marketing	3
BUS 441	Marketing Management	3
Three courses from BUS 432 - Sales Management BUS 433 - International Marketing BUS 435 - Consumer Behavior BUS 436 - Market Research BUS 437 - Integrated Marketing Communications BUS 438 - Supply Chain Management MKT 439 - Retail Management BUS 498 - Internship		9
Total Number of Credit Hours		67

Note: To satisfy degree requirements for the B.S. in Marketing, students must: (1) earn a cumulative GPA of 2.5, with no grade lower than C-, in prerequisite courses, to guarantee admission to the program; others may be admitted at the discretion of the Department of Business Administration and Economics on a space-available basis. (2) Earn a grade of at least C- in all prerequisite, corequisite, business core and marketing courses. (3) Earn an overall GPA of 2.0 in all courses used to satisfy the prerequisite, corequisite, business core and marketing courses.

Please direct comments to the Business Department's Web Master: buswm@brockport.edu.

Page created 3/30/2006.