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Joon Seo

Title: Assistant Professor

Portrait Shot of Joon Seo

Classes Taught

  • Principles of Marketing
  • Consumer Behavior


  • PhD    2010    Marketing, David Eccles School of Business, University of Utah
  • MS      2004    Business Administration (Marketing), Seoul National University
  • BA      1999    Cum Laude, Business Administration (Major: Marketing,
                           Minor:Psychology), Sogang University          

Awards and Distinctions:

  • Winner, ACR/Sheth Foundation Dissertation Grants (2009)
  • Fellow, AMA-Sheth Foundation Doctoral Consortium (2009)
  • Fellow, Emerging Scholars Research Consortium, Marketing and Public policy Conference (2009)
  • Discussant, Robert Mittelstaedt Doctoral Symposium, University of Nebraska (2007)
  • Research Assistants Fellowship, Seoul National University (2002-2003)
  • Merit-based Scholarship, Seoul National University (2002)
  • Cum Laude, Sogang University (2000)


  • Sanbonmatsu, David M., Bert N. Uchino, Joon Yong Seo, and Kevin Wong, Getting along Better:
    The Role of Attitude Familiarity in Relationship Functioning, Social Cognition, in press.
  • Belk, Russell W., Joon Yong Seo, and Eric Li (2007), Dirty Little Secret: Home Chaos and
    Professional Organizers, Consumption, Markets, and Culture, 10 (2), 134-140.

Contact Information:
office phone: (585) 395-5532  
office location: 115A Hartwell Hall



Last Updated 1/29/14