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Brockport / School of Business Administration and Economics / Faculty / Weaver-Jerald

Jerald Weaver

Title: Associate Professor

Portrait Shot of Jerald Weaver 

Classes Taught

  • Principles of Marketing
  • International Marketing
  • Consumer Behavior
  • Promotional Policy
  • Internship

 E ducation

  • PhD            1975         Post-Secondary Education Management Systems, 
                                        Florida State University
  • MS              1971         Administration and Supervision, St. Bonaventure University
  • BBA            1969         Management-Marketing, St. Bonaventure University

  Research Interests

  • Intellectual property rights
  • Global marketing
  • Sports marketing.

Publications

  • (With J. Strieter) A Longitudinal Study of the Depiction of Women in a United States Business Publication,” Journal of American Academy of Business, Cambridge, Vol. 7, No. 1, September, 2005, 229-235.
  • (With J. Strieter) “NAFTA and Its Influence on Business in the Greater Rochester, NY Area,” The Journal of American Academy of Business, Vol. 12, No. 1, September 2001, pp. 146 – 150. (received Best Author Award, December 2001) [JNC]

Conference Proceedings’ and Publications:

  • (With J. Strieter) “NAFTA and Its Influence on Businesses in the Greater Rochester, N.Y. Area,” Proceedings of the 30th European Marketing Academy Conference, Bergen, Norway, May 8, 2001. [RC]
  • (With K. Sohn and J. Gardner) “Viral Marketing – More Than a Buzzword,” Journal of Applied Business and Economics, August 2012.
  • (With J. Strieter) “A Longitudinal Study of the Depiction of Women in a United States Business Publication,” Proceedings of the Academy of Marketing Science Multicultural Marketing Conference, Valencia, Spain, June 2002. {RC]
  • (With J. Strieter) “NAFTA and Its Influence on Businesses in the Greater Rochester, N.Y. Area,” Proceedings of the Applied Business Research Conference, Cancun, Mexico, March 2001. [RC]
  • (With J. Strieter) “A Content Analysis of Women’s Roles as Portrayed by Advertisement in Select Business Magazines,” Proceedings of the Applied Business Research Conference, Cancun, Mexico, March 2001. [RC]
  • (With J. Strieter), “The Effects of September 11 on Commerce Between Businesses in the United States and Businesses in Canada and Mexico,” 2nd International Conference on Business, Economics, Management and Marketing, Athens, Greece, June 26, 2004.
  • (With K. Sohn and J. Gardner) “A Sensitivity Analysis of an Epidemiological Model of Viral Marketing,” The Business Research Consortium, Oswego, N.Y., April 2012.

Other Publications:

  • “Detroit Could Learn a Lesson,” Proceedings American Institute for Decision Sciences, March 1981.

Contact Information:
e-mail: jweaver@brockort.edu 
office phone:  (585) 395-2060
office location: 117B Hartwell Hall

Last Updated 1/29/14