See the links above
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Open 9-5 M-F
during semester,
9-4 during breaks.
Advisors on duty
noon to 2, or
by appointment

Questions?
Ask the counselor

Career Services
The College at Brockport
350 New Campus Drive
Brockport, NY 14420-2974
(585) 395 2159
fax: (585) 395 2708
101 Rakov Center

Web site:
rkincaid@brockport.edu

Division of Enrollment
Management & Student Affairs


Question about Career Services? Ask Ellsworth!

NEWS EVENTS


USE LINKS BELOW FOR ON-LINE SERVICES

Career Events
job fairs, recruiters, workshops

JobShop
campus jobs, internships, jobs for grads

Discover
career guidance & research

OptimalResume
cover letters & resumes

Career Connection
career advice from alumni in your field

Facebook
visit our page

Career Blogs
read student blogs

Career Articles
see career articles


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A PERSONAL MARKETING PLAN IS AS EASY AS

THINK ABOUT YOURSELF AND YOUR FUTURE

PRODUCT ANALYSIS - Remember the product is you!

- What do you value? What are your strengths?
Self-assessment is the key to this process. If you are unsure of your strengths, a good place to start is by creating or reviewing your résumé to see the skills you have developed and what you have done. An assessment may also help to clarify your strengths.

MARKET ANALYSIS

What employers are looking for those strengths? This is your target market.
- What do employers value? To answer this: Look on JobShop (www.brockport.edu/career).
- Research the want ads to see what employers are looking for.
- Attend the job fairs and speak with the employers.
- Use the Career Connection (www.brockport.edu/career) to find alumni working at area companies to ask them about the culture of an organization.
- Conduct informational interviews (this is not asking for a job, but seeking information about a company or a particular job).
- Visit the Career Resource Room and use the books, magazines and newspapers to research companies.
- Use the Internet. Most companies have a Web page with their current job openings.
- Not sure where to start?  Take the Discover career assessment on-line.

TAKE THOSE THOUGHTS AND BEGIN TO ORGANIZE YOUR THOUGHTS INTO A PLAN

Promoting a Product: YOU
- Develop a résumé emphasizing your transferable skills along with a cover letter.
- Network (see networking tips on this page).
- Develop and practice your interviewing skillS.

TRANSFORM THOSE PLANS INTO REALITY

Developing Yourself as the Product and Closing the Sale To Make Yourself Marketable:
- Do an internship and gain valuable experience.
- Find a part-time job that gives you valuable skills that are easily transferable.
- Attend workshops that enhance your education.
- Accept leadership positions-get involved.

Career Services can help with each of these stages of a job search. For more information, stop by our office in Rakov Center.

YOUR ONE MINUTE COMMERCIAL

A job search is based on the concept of marketing yourself as a product. To improve your chances of creating a favorable impression, practice making a one-minute commercial. The “commercial” is a verbal overview of yourself. Use the following format to produce a commercial for your use at job fairs and during networking events.

  • Politely introduce yourself, shake hands and smile.
  • Demonstrate your knowledge of the organization and industry.
  • Explain what you can offer by highlighting your major skills/strengths.
  • Express your interest in learning more about the organization by asking a direct question.