CMC 200 Intro to Digital Video and Audio (B). Introduces students to the fundamental terminology, concepts and techniques of digital videography and digital audio. Introduces students to various technical aspects of video and audio production. Examines the basic techniques of production, including camera operation, tripods, lenses, framing and composition, lighting and editing. Presents the basics of the audio production process; including sound recording, basic mixing concepts and digital audio recording. 3 Cr. Every Semester.
CMC 201 Public Speaking (A,Y). A course in the development of effective informational, persuasive, and special occasion speaking. Attention given to analysis of audience, occasion, speech composition, oral delivery, and development of critical listening skills. 3 Cr. Every Semester.
CMC 211 Protest and Public Opinion (A,D,H). Examines rhetorical transactions of group conflict; persuasive use of symbols; effects of mass media; and the process of theory-building in rhetorical studies. 3 Cr. Every Semester.
CMC 219 Advertising, Mass Persuasion and the Consumer (A,H,Y). Explores the role and influence of advertising and mass persuasion in today's society, theories of persuasion and persuasive techniques commonly employed in advertising and mass persuasion, techniques of persuasive manipulation and its neutralization, and ethics in persuasion. 3 Cr. Every Semester.
CMC 224 Newswriting (A). Provides instruction in the elements of writing news for print and broadcast; types, style and structure of news stories; and the lead. Covers fundamentals of news gathering, newswriting and news judgment. Studies news sources, field work, research and interviewing techniques. Strongly encourages participation in student campus-community news media. 3 Cr. Every Semester.
CMC 227 Mobile Journalism (A). Melds reporting and writing skills and adapts them to mobile and social media. Students work in a newsroom environment to develop compelling story ideas and report on important news events and issue utilizing mobile devices and social media platforms while at the same time applying theories and concepts of online social networking to journalism. Students produce professional social media portfolios and build online communities. Students will work for a media client, WHEC-TV in Rochester. Most of the assignments in this class will be published on the WHEC website. Throughout the semester there will be regular reflection on all assignments and learning accomplishments through group discussions and individual meetings with the instructor. 3 Cr. Every Semester.
CMC 228 Writing for Public Relations (A). Instruction and practice in all aspects of public relations, publicity and institutional advertising writing for print and broadcast media. Covers writing news releases, backgrounders, brochures and flyers, speeches, radio and television materials and reports. 3 Cr.
CMC 242 Fundamentals of Media (A). Provides and introduction to media. Studies basic principles and historical, economic, technological and ethical aspects of media. Requires readings in fundamental theory and current practices. 3cr Every Semester 3 Cr. Every Semester.
CMC 243 Media Writing (A). A beginning course in writing for electronic media, concentrated on radio, TV and Internet news, commercials and public service announcements. 3 Cr. Every Semester 3 Cr. Every Semester.
CMC 273 Interpersonal Communication (A,S). Introduces students to the theory and process of interpersonal communication, examining and applying the concepts and principles basic to interpersonal encounters. Acquaints students with the essentials of communication transactions in experiential learning opportunities that lead to effective skills; intimate, inter-gender, families; professional and intercultural relationships. 3 Cr. Every Semester.
CMC 304 Teaching Assistant I (B). Teaching assistants help faculty members with a designated course. Responsibilities will be determined by the faculty member but may include assisting in grading, being available outside of class to assist students, directing of student productions and/or lab supervision. Students should have passed the class for which they will be the teaching assistant prior to taking CMC 304. Offered as a directed study. By permission of instructor. 3 Cr. Every Semester.
CMC 309 Speech Composition and Presentation (A). Prerequisite: CMC 201. For students who wish to go beyond the basics of public speaking. Assists the speaker who wishes to overcome the apathetic or hostile audience, and helps the speaker learn how to motivate those who express sympathy, but are without commitment to an idea. Examines ethics and ghostwriting. 3 Cr. Fall.
CMC 312 Argumentation and Debate (A,Y). Provides for the preparation and defense of logical argument, response to attacks by opponents, construction of cross-examination, undergoing cross-examination, research and support of arguments, and recognition and refutation of fallacies. 3 Cr.
CMC 316 Interpersonal Communication in Business and the Professions (A). Covers the principles of interpersonal communication in organizations, facts and principles of organizational communication, participation in and analysis of lab learning experiences, and the synthesis and use of facts and principles to analyze the communication patterns illustrated in reality-based case studies and in data gathered through field observations. 3 Cr. Every Semester.
CMC 317 Interviewing (A). Provides an introduction to principles of effective interviewing. Focuses on specific purposes, types, and the skills applied to different interview situations. Includes assignments for analysis, preparation, conducting and assessing of interviews. 3 Cr. Every Semester.
CMC 319 Propaganda and Persuasion (A,Y). Theories, principles and methods of persuasion; role and function of persuasion and propaganda in contemporary society. Develop critical thinking and listening skills necessary for persuasive communication; skills in preparing and presenting persuasive messages; a concept of ethical persuasion. 3 Cr. Every Semester.
CMC 321 Advanced Reporting and Writing (A). Prerequisite: CMC 224. An advanced media writing course covering and providing extended practice in essential skills of reporting and writing for print, broadcast and online news media, and writing for public relations and advertising. Emphasizes use of online sources and databases in gathering and reporting information. 3 Cr. Spring.
CMC 322 Editorial Methods and Practices (B). Prerequisite: CMC224. Studies editorial processes and practices in print and electronic publishing with emphasis on assignment editing, copy editing and editorial judgment. Requires preparation editing material for print and electronic publication; copy correction and improvement; evaluation of news and news values; news and copy display and make-up. Uses student-prepared copy and wire copy. Strongly encourages participation on student campus/community newspaper. 3 Cr.
CMC 324 Writing for Social Media (A). Prerequisite: CMC 224. An advanced course in writing for print broadcast, online and public relations media, emphasizing the commonalities and differences among writing formats, mechanics and approaches of each medium. Embraces and provides practice in the use of the variety of media technologies available to writers. Assumes basic proficiency in writing for at least one medium. 3 Cr. 3 Cr. Every Semester.
CMC 325 Feature Writing (A). Prerequisite: CMC224. Continues and extends instruction and practice in writing for all media forms and in a variety of formats. Provides guided practice in writing features, public affairs, opinion and other media content types and practice in gathering, interpreting and synthesizing information from a wide variety of sources, including print and electronic databases. 3 Cr. Every Semester 3 Cr. Every Semester.
CMC 327 Web Publication and Design (A). Prerequisite: either CMC 224 or CMC 243. Introduces the basic elements of both print and Web publication design and production: headlines, text, photos and illustrations, type manipulation and use, charts and graphs, Web site links, hypertext, sound, video and other emerging publication technologies. 3 Cr. Every Semester.
CMC 330 Frontiers in Public Health (A,I). Team taught interdisciplinary course offered by faculty in biology, public health, political science and communication. Students will acquire knowledge in science, rhetoric, ethics and public policy such that they are able to make informed choices as citizens in an increasingly technological world. A current public policy (eg. vaccines, stem cells, GMO’S) will serve as a vehicle for students to learn, integrate and apply acquired knowledge. 3 Cr.
CMC 332 Public Relations Principles and Practices (A). Covers the principles, practices, media and methods of public relations and information. Emphasizes public relations functions, communication and publicity techniques. Analyzes relations with publics such as the press, employees, stockholders, and consumers. 3 Cr. Spring.
CMC 334 Public Relations Methods and Cases (A,Y). Prerequisite: CMC 332. Provides an introduction to, demonstration in, and application of public relations techniques, tools and procedures to both hypothetical and actual public relations cases. Emphasizes action and communication techniques and practices used in public relations planning, production of informational and persuasive messages, and evaluation of action and communication activities. 3 Cr. Fall.
CMC 335 Voice Over Performance (B). Provides an introduction to the voice-over field. The primary focus is on developing and practicing the skills necessary for voice-over performance. 3 Cr. Spring.
CMC 343 Broadcast Announcing (B,Y). Course fee. Corequisite: CMC 200. Covers basic broadcast announcing with an emphasis on preparation and presentation of news, editorial content, commercials, public service announcements, and dramatic and narrative content. 3 Cr. Every Semester.
CMC 346 Audio Production (B). Prerequisite: CMC200; Corequisites: CMC224 or CMC243; Course Fee. Covers the principles and practices of audio production while providing practical experience. Includes assigned projects on production of music, news and public affairs programming, remote taping, editing, and recording. May include audio for video and internet. 3 Cr. 3 Cr. Every Semester.
CMC 348 Video Production (B,Y). Prerequisite: CMC200; Course Fee. Covers the principles and practices of television production, with projects designed for television broadcast. Requires students to produce and direct both in-studio and field projects. 3 Cr. Every Semester 3 Cr. Every Semester.
CMC 349 Broadcast Management and Regulation (B). Introduces electronic media management decision-making in operations, content, promotion, ratings, finance and governmental regulations. Explores how policies are formulated and implemented in broadcast, cable and emerging mass media. The impact of personnel, policies, and procedures on programming content, awareness of ratings systems and implications of management decision-making for broadcasters’ audiences and communities. 3 Cr.
CMC 353 Media Sales and Marketing (B). Explores techniques and problems of modern media sales marketing and programming. Requires projects to develop latest methods in broadcast and online commercial marketing, planning, audience analysis and programming in both radio and television. 3 Cr. Spring 3 Cr. Spring.
CMC 358 Advanced Editing (B). Prerequisite: CMC200; Course Fee. Focuses on advanced editing techniques in non-linear editing systems. Includes advanced field shooting to provide source material for editing. Students may learn synchronous sound and video, multi-camera music video and dialog editing. 3 C. Fall 3 Cr. Fall.
CMC 361 Sports Journalism (A). Prerequisite: CMC224. Examines the style and approach to covering sports events and writing newspaper stories about those events, as well as how writing about sports has evolved with the advent of the Internet and the extensive television coverage of sports. Provides students with interviewing and note-taking techniques necessary in covering sports. Provides details of sports terminology that are both acceptable and not acceptable in writing sports stories. Provides opportunities to cover live sports events on campus. 3 Cr. 3 Cr. Fall.
CMC 365 Newspaper Practicum (B). Prerequisite: Instructor's permission. Open to students serving on editorial or executive board of, or in designated positions of major editorial, advertising, managerial or production responsibility with, the student campus-community newspaper. May not be used to satisfy requirement for completion of major. May be repeated for maximum of 12 credits. 1-6 Cr. Every Semester.
CMC 366 Multimedia Storytelling (B,Y). Prerequisite: CMC224. Course Fee. Provides extensive hands-on experience in researching, writing, and presenting news events for radio, television and Web. Teaches writing in formats for all media. Emphasizes responsibility in accuracy in reporting, use of primary sources, news preparation and presentation. Student-produced news programs distributed via iTunes U online. 3 Cr. Fall 3 Cr. Fall.
CMC 372 Film as Social Commentary (A). Explores the film as persuasive communication, explicit and hidden messages of films, the inherent messages of specific film genres, and rhetorical analysis as a means to discover film messages. 3 cr 3 Cr. Fall.
CMC 377 Organizational Communication (B). Prerequisite: either CMC 273 or CMC 316. Integrates communication theories with practice of communication in organizations. Emphasizes communication roles and culture of organizations as a force in organizational philosophy and world view. Provides practice in diagnosing and improving organizational communication systems. 3 Cr. Every Semester.
CMC 399 Independent Study in Communication (A). To be decided prior to registration in consultation with the instructor-sponsor and in accordance with the procedures of the Office of Academic Advisement. 1-6 Cr. By Arrangement.
CMC 401 Special Topics in Public Relations (A). This is an umbrella course allowing the instructor to define the course focus and subject matter to address a topic or topics not covered in other public relations courses. May be repeated for credit under different topics courses titles. Topics that will be covered may include Crisis Management and Strategic Communication Management. These topics will be rotated every spring semester. Additional information for current topic being covered may be obtained from the Communication department office. 3 Cr. Spring.
CMC 404 Teaching Assistant II (B). Prerequisites: CMC 304 and instructor’s permission. Teaching assistants help faculty members with a designated course. Responsibilities will be determined by the faculty member but may include assisting in grading, being available outside of class to assist students, directing of student productions and/or lab supervision. Students should have passed the class for which they will be the teaching assistant prior to taking CMC 404. Offered as a directed study. 3 Cr. Every Semester.
CMC 410 Speakers, Campaigns and Movements (A,D,W,Y). Surveys significant historical and contemporary speakers, persuasive campaigns and rhetorical movements, with special attention to the introduction of women to the speaking platform and to historical and contemporary spokespersons and movements on behalf of racial and gender equality. 3 Cr. Spring.
CMC 411 Rhetorical Criticism (A). Explores methods of rhetorical criticism and application of methods of criticism to rhetorical discourse, including verbal and visual forms of persuasion. 3 Cr. Spring.
CMC 412 Communication Technology and Cultural Change (A). Traces the development of communication technologies and the impact they have on culture, and the way people make sense of and structure their world. Explores specific media technologies of oral, scribal, print, electronic cultures. Examines how the media introduced in these period alters both the form and the content of communication, and therefore, of knowledge and power. Anchored in the concepts of Harold Innis and Marshal McLuhan, the course also draws on readings from a variety of disciplinary perspectives. 3 Cr. 3 Cr. Fall.
CMC 413 Nonverbal Communication (A). Explores multisensory communication codes for human interaction through channels such as paralanguage, space, time, body, and artifacts. Takes a functional approach considering purpose and context to determine the situational characteristics and codes. 3 Cr.
CMC 415 Dynamic Speaking in Professional Contexts (A,Y). Prerequisite: CMC201. Introduces students to a variety of speaking occasions that they might encounter professionally and encourages them to develop advanced speaking skills, such as being conversational with audiences, navigating interruptions and questions, leading discussions and using presentational software appropriately and effectively. 3 Cr. 3 Cr. Fall.
CMC 417 Political Rhetoric in the Information Age (A,Y). Critically examines significant 20th-century American political speeches and campaigns. Explores the ways in which individuals and institutions use media to exercise power and influence opinion through the use of verbal and visual symbols. Places special emphasis on representations of gender in political rhetoric. 3 Cr. Fall.
CMC 418 Intercultural Communication (A). Explores cultural similarities and differences affecting communication and intercultural competencies for interaction between cultural groups and individuals along gender, ethnic, and national lines. 3 Cr.
CMC 419 Freedom of Expression (A,I,Y). Critically examines the First Amendment by exploring its historical foundations and significant legal, political and philosophical arguments. Explores a variety of contemporary controversies concerning an individual's right to freedom of verbal and nonverbal expression, including hate speech, incitement to violence and obscenity. Examines controversies in a variety of contexts, including the public speaking platform, print, television and the Internet. 3 Cr. Fall.
CMC 432 Public Relations Campaigns (A). Prerequisite: CMC 332. Focuses on the treatment of an organization's public relations and information, including situation analysis and research, program and campaign planning, development of communications materials and activities, and program management. Provides experience in planning and executing public relations campaigns and programs. 3 Cr. Spring.
CMC 438 History of American Journalism (A). Prerequisite: CMC 242. Covers the evolution and development of the media of American journalism from their beginnings in England and Colonial America to the present, and the dominant personalities who helped shape them, relating them to their social, political and economic environments. 3 Cr.
CMC 445 Advanced Radio Production (A). Prerequisite: CMC 346. Course fee. Covers advanced principles and practices of audio productions while providing practical experience. Includes assigned projects, studio work and digital production. May also include audio for video and the Internet. 3cr 3 Cr. Spring.
CMC 446 Advanced Electronic Production (B,Y). Prerequisite: CMC 348. Course fee. Requires students to write, produce and direct advanced programs for television. Allows students to work individually and in small production units. Focuses on the development and execution of professional video production. Allows student to gain practical skills and finish the course with work that could be used in their video resume tape or portfolio. 3 cr. Spring 3 Cr. Spring.
CMC 450 Preparation for Documentary Production (A). Course fee; Prepares students to conceptualize and develop their own documentary film production. Focuses on the skills necessary to: develop the idea, seek funding, plan production, and write and present a proposal. Main objective is to produce an effective non-fiction film. Reviews and analyzes the general history of documentary filmmaking. Examines expository, observational, interactive and hybrid styles in non-fiction filmmaking. Analyzes techniques that contribute to effective storytelling and visual communication. Students should plan to take both CMC450 and CMC452 in the same academic year. 3 Cr. 3 Cr.
CMC 451 Documentary Production (A). Prerequisite CMC450: Course fee. Using the video project designed and developed in CMC450, students produce, shoot, capture and organize source material, create basic effects and titles, develop sequences, organize and edit raw materials into a completed non-fiction film. Screens various films for the expressed purpose of analyzing the editing techniques used by the filmmakers. A public screening component is required for successful completion of the class. Students should plan to take both CMC450 and CMC452 in the same academic year. 3 Cr. Every Other Spring 3 Cr. Odd Spring.
CMC 455 Motion Graphics I (A). This course teaches the structure and order of motion graphics so that the students understand the how and why of incorporating effects into video piece. Students become familiar with industry standard tools in order to make video productions communicate more effectively. The emphasis is on the process of creating effective, efficient and dynamic motion graphics/animations for broadcast, filmmaking and the web. We will explore each stage of the development and production process with the intention of encouraging individual working style and problem solving. 3 cr. 3 Cr.
CMC 463 Media and Society (A). Prerequisite: CMC242 and Junior status. Covers significant phases, issues and controversies in U.S. and global media from a Cultural Studies perspective. Emphasizes contemporary media relationships with, and impact on, intellectual, socio-political, economic, and technological aspects of culture and society. 3 cr. Spring 3 Cr. Spring.
CMC 466 Advanced Electronic Journalism (B,Y). Prerequisite: CMC 366. Course fee. Provides extensive experience in gathering, writing, anchoring, editing and producing weekly newscasts for campus cable channel. Covers electronic journalism practices with an emphasis on convergence newsgathering; working in audio, broadcast and Web formats. 3 Cr Spring 3 Cr. Spring.
CMC 467 Theories of Mass Communication (A). Prerequisites: junior status. Examines and critiques the theoretical and research literature describing and explaining mass communication purposes, processes, messages, media, audiences, settings and effects at the individual, group and societal levels. Gives attention to the cognitive, attitudinal and behavioral outcomes of mass communication in social, political, economic and other societal domains. 3 Cr. 3 Cr.
CMC 468 Media Law and Ethics (A). Studies the legal considerations and issues affecting media communication in all its forms, including computer database, Internet and "new media" issues. Emphasizes defamation and libel, privacy privilege, copyright and trademark law, contempt, obscenity, fairness and responsibility in media practice. Examines both governmental regulation and controls and self-regulatory media codes. 3 Cr.
CMC 472 Group Leadership (A). Examines group processes, relationships and leadership in task-oriented groups, such as committees, task forces, teams, and problem-solving groups. Includes topics such as analysis of group processes, agenda planning, motivation of participation, conflict management, team building, and group leadership styles and techniques. 3 Cr. Spring.
CMC 473 Theories of Communication (A). Prerequisite: CMC 202. Covers classical and contemporary theories of human communication, research and practical applications of theory, relation of theoretical concepts to instances of communication behavior, and identification of salient communication theses. 3 Cr. Every Semester.
CMC 475 Communication Internship (B). Prerequisite: Instructor's permission and junior status. Provides a supervised practicum in professional organization appropriate to the student's academic program. Applications are accepted the preceding semester for internship experience. For minimum GPA requirements and other information consult www.brockport.edu/cmc/internships.html. 3 Cr. Every Semester 1-6 Cr.
CMC 478 Applied Organizational Communication (A). Prerequisite: CMC377; Examines key elements of organizational communication, with a particular focus on how theories can be applied to address real communication problems faced by organizations. Students will analyze a variety of case studies on communication in organizational settings on topics including culture, leadership, ethics, power, employee socialization, participation, organizational knowledge and crisis communication. 3 Cr.
CMC 479 Conflict Management (A). Covers interpersonal conflict and its essential characteristics; evolution of the study of social conflict; perspectives from which social conflict is viewed, including psychological, social-psychological, sociological, economic, political and mathematical; the sources, conditions and consequences of social conflict in a given social setting; and skills of conflict management. 3 Cr.
CMC 480 Advanced Interpersonal Communication (A). Prerequisite: CMC273; Involves an in-depth examination of the process of interpersonal communication with a focus on major theories of interpersonal communication. Topics include methods of researching interpersonal communication, perception, verbal and nonverbal messages, listening, conflict, and relationship development and maintenance. 3 Cr. Fall.
CMC 483 Communication Training and Development (A,Y). Prerequisite: Instructor's permission. Introduces communication training with emphasis on practice in designing, facilitating, and evaluating a workshop presentation in an organizational setting. 3 Cr.
CMC 485 Professional Writing (A). Builds on the close reading and critical thinking skills of Humanities students to strengthen detail-oriented, audience-driven written documents, both print and electronic, appropriate to expectations in a variety of workplaces. For Humanities majors and graduate students. 3 Cr.
CMC 490 Special Studies (A). An umbrella course enabling the instructor to define the course focus and subject matter to address a topic or topics not covered in other communication courses. May be repeated for credit under different topics course title. Additional information can be obtained from Communication department office. 1-3 Cr.
CMC 491 Special Topics in Media Studies (A). This course is designed to address topics of significant concerns in the interdisciplinary field of media studies. Possible topics include: issues of public health; electronic waste; transnational media labor exploitation; the media and rape culture; the media and systemic racism; the media and the military; the media and urban infrastructure; and more. 3 Cr. Spring.
CMC 492 Theories of Rhetoric (A). Provides an intensive study of classical and contemporary theories of persuasion and social influence. Gives attention to the application of theory to the practice of social influence. 3 Cr. Fall.
CMC 496 Contemporary Media Issues (B). Prerequisite: CMC242 and Junior Status; Provides an in-depth study of one or more instructor-selected contemporary issues or problems in journalism, public relations and/or mass communication. Issues and problems selected will vary with each offering and may be either conceptual or applied. 3 Cr. Every Semester 3 Cr. Every Semester.
CMC 499 Independent Study in Communication (A). Prerequisite: Instructor's permission. To be decided prior to registration in consultation with the instructor-sponsor and in accordance with the procedures of the Office of Academic Advisement. 1-6 Cr. By Arrangement.