Brockport / Catalogs / 2013-14 / Programs / Marketing Major (BS)

Marketing Major

Marketing Major

Description

The Marketing Major prepares students to assume professional positions in one of the many marketing functions in business and non-profit organizations, such as sales management, market research and advertising. The program also prepares students for graduate business study.

What Can I Do With a Marketing Major?

Program Requirements

Course Number Course Title Credits
ENTRANCE REQUIREMENTS FOR THE MAJOR (21 credits) 
Must have 2.5 GPA avg, C- min in any one course to declare major.
CIS 106 End User Computing 3
ACC 281 Introduction to Financial Accounting 3
ACC 282 Introduction to Managerial Accounting 3
ECN 201 Principles of Microeconomics 3
ECN 202 Principles of Macroeconomics 3
ECN 204 Introduction to Statistics 3
MTH 201or 221 Calculus or Business Calculus 3
COREQUISITE COURSES (10 credits; Minimum grade of C- required in each course)
ENG 302 Business Writing 3
ECN 304 Intermediate Statistics 3
BUS 389 Business Professions Seminar 1

One of the following:

  • BUS 317 - Management Information Systems
  • BUS 461 - Operations Management
  • ECN 301 - Intermediate Microeconomics
  • ECN 305 - Mangerial Economics

3
BUSINESS CORE COURSES (21 credits; Minimum grade of C- required in each course)
BUS 325 Principles of Finance 3
BUS 335 Principles of Marketing 3
BUS 345 International Business Environment 3
BUS 366 Organizational Behavior 3
BUS 375 Business Law I 3
BUS 378 Business, Government, and Society 3
BUS 475 Strategic Management 3
UPPER-LEVEL MARKETING COURSES (15 credits; Minimum grade of C- required in each course)
BUS 440 Business-to-Business Marketing 3
BUS 441 Marketing Management 3

Three courses from

  • BUS 432 - Sales Management
  • BUS 433 - International Marketing
  • BUS 435 - Consumer Behavior
  • BUS 436 - Market Research
  • BUS 437 - Integrated Marketing Communications
  • BUS 438 - Supply Chain Management
  • MKT 439 - Retail Management
  • BUS 498 - Internship

9
Total Number of Credits 67

Note: To satisfy degree requirements for the B.S. in Marketing, students must: (1) earn a cumulative GPA of 2.5, with no grade lower than C-, in entrance requirements for the major, to guarantee admission to the program; others may be admitted at the discretion of the Department of Business Administration on a space-available basis. (2) Earn a grade of at least C- in all in entrance requirements for the major, corequisite, business core and marketing courses. (3) Earn an overall GPA of 2.0 in all courses used to satisfy the in entrance requirements for the major, corequisite, business core and marketing courses.

Student Learning Outcomes

1. Knowledge of business: Students are knowledgeable of the general business environment.

a. Define business-related vocabulary;
b. Apply important business concepts, skills, and theories;
c. Identify the societal, ethical, legal, political, and diversity issues that impact business.
d. Analyze international business issues. 

2. Information literacy: Students are literate in business information and tools.

a. Apply appropriate tools to support business analysis.
b. Use business-related software effectively.
c. Use appropriate sources of data and information, including library and on-line sources. 

3. Analytical and critical thinking ability: Students are capable of critically analyzing business data and conditions.

a. Analyze business data and conditions.
b. Utilize/ employ critical thinking skills. 

4. Communication skills: Students are effective communicators.

a. Communicate effectively in oral format.
b. Communicate effectively in written format.

For more information on college policies click here.

Department of Business Administration

Department Chair: Steven Breslawski
Location: Hartwell 119
Visit Website
Email: mderleth@brockport.edu
Phone: (585) 395-2623
Fax: (585) 395-2542

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Faculty & Staff

    


Luke  Bernier MBA
 (Rochester Institute Of Technology)  
Adjunct Lecturer
Steven T Breslawski Ph.D
 (SUNY College At Buffalo)  
Associate Professor and Chair
Mustafa  Canbolat Ph.D
 (McMaster University)  
Assistant Professor
Corey  Casher MS
 (Nazareth College Of Rochester)  
Adjunct Lecturer
John T Gardner Ph.D
 (Ohio State University-Main Campus)  
Professor
Baban  Hasnat Ph.D
 (The University Of Tennessee)  
Professor
Lerong  He 
Associate Professor
Amanda  Jackson-Jacobs MBA
 (Rochester Institute Of Technology)  
Adjunct Lecturer
Kelly  Kaye MS
 (Roberts Wesleyan College)  
Adjunct Lecturer
John  Keiser Ph.D
 (University Of Illinois At Urbana-Champaign)  
Associate Professor
John  McGowan MS
 (SUNY College At Brockport)  
Adjunct Lecturer
Laura L Mendez-Fisher MS
 (Roberts Wesleyan College)  
Adjunct Lecturer
Athanasios P Mihalakas JD
 (University College London)  
Assistant Professor
Richard A Petitte MS
 (Rochester Institute Of Technology)  
Adjunct Lecturer
Katie  Scott MS
 (Nazareth College Of Rochester)  
Adjunct Lecturer
Joon Yong  Seo Ph.D
 (University Of Utah)  
Assistant Professor
Jacqueline G Slifkin JD
 (University Of Pittsburgh-Main Campus)  
Lecturer
Richard  Strusienski MS
 (SUNY At Buffalo)  
Lecturer
Anne  VanGraafeiland JD
 (Boston College)  
Lecturer
Melissa L Waite Ph.D
 (SUNY At Buffalo)  
Associate Professor
Jerald L Weaver Ph.D
 (Florida State University)  
Associate Professor and Associate Chair
Michael  Ziolkowski Ph.D
 (SUNY At Buffalo)  
Assistant Professor