Department e-newsletter:
May 2009
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Department of Communication
Course Descriptions
CMC 200 Introduction to Digital Video and Audio (B) (Must be taken at the College at Brockport). Introduces students to the fundamental terminology, concepts and techniques of digital videography and digital audio. Introduces students to various technical aspects of video and audio production. Examines the basic techniques of production, including camera operation, tripods, lenses, framing and composition, lighting and editing. Presents the basics of the audio production process; including sound recording, basic mixing concepts and digital audio recording. 3 Cr. Every Semester
CMC 201 Public Speaking (A). A course in the development of effective informational, persuasive, and special occasion speaking. Attention given to analysis of audience, occasion, speech composition, oral delivery, and development of critical listening skills. 3 Cr. Every Semester
CMC 209 Speech Composition and Presentation (A). Prerequisite: CMC 201. For students who wish to go beyond the basics of public speaking. Assists the speaker who wishes to overcome the apathetic or hostile audience, and helps the speaker learn how to motivate those who express sympathy, but are without commitment to an idea. Examines ethics and ghostwriting. 3 Cr.
CMC 211 Protest and Public Opinion (A,D,H,W). Examines rhetorical transactions of group conflict; persuasive use of symbols; effects of mass media; and the process of theory-building in rhetorical studies. 3 Cr. Every Semester
CMC 219 Advertising, Mass Persuasion and the Consumer (A,H). Explores the role and influence of advertising and mass persuasion in today’s society, theories of persuasion and persuasive techniques commonly employed in advertising and mass persuasion, techniques of persuasive manipulation and its neutralization, and ethics in persuasion. 3 Cr. Every Semester
CMC 224 Newswriting and Reporting (A). Provides instruction in the elements of writing news for print and the Internet; types, style and structure of news stories; and the lead. Covers fundamentals of news gathering, newswriting and news judgment. Studies news sources, field work, research and interviewing techniques. Strongly encourages participation in student campus-community news media. 3 Cr. Every Semester
CMC 242 Fundamentals of Radio and Television (A). Provides an introduction to media. Studies basic principles and historical, economic, technological, and ethical aspects of media. Requires readings in fundamental theory and current practices. 3 Cr. Every Semester
CMC 243 Media Writing (A). A beginning course in writing for electronic media, concentrates on radio and TV and Internet news, commercials, and public service announcements.3 Cr. Every Semester
CMC 273 Interpersonal Communication (A,S). Introduces students to the theory and process of interpersonal communication, examining and applying the concepts and principles basic to interpersonal encounters. Acquaints students with the essentials of communication transactions in experiential learning opportunities that lead to effective skills; intimate, inter-gender, families; professional and intercultural relationships. 3 Cr. Every Semester
CMC 304 Teaching Assistant I (B) (course description to follow) 3 Cr. Every Semester
CMC 312 Argumentation and Debate (A). Provides for the preparation and defense of logical argument, response to attacks by opponents, construction of cross-examination, undergoing cross-examination, research and support of arguments, and recognition and refutation of fallacies. 3 Cr.
CMC 316 Interpersonal Communication in Business and the Professions (A). Covers the principles of interpersonal communication in organizations, facts and principles of organizational communication, participation in and analysis of lab learning experiences, and the synthesis and use of facts and principles to analyze the communication patterns illustrated in reality-based case studies and in data gathered through field observations. 3 Cr.
CMC 317 Interviewing (A). Provides an introduction to principles of effective interviewing. Focuses on specific purposes, types, and the skills applied to different interview situations. Includes assignments for analysis, preparation, conducting and assessing of interviews. 3 Cr.
CMC 321 Media Reporting and Research (A). Prerequisite: either CMC 224 or CMC 243. An advanced media writing course covering and providing extended practice in essential skills of reporting and writing for print, broadcast and online news media, and writing for public relations and advertising. Emphasizes use of online sources and databases in gathering and reporting information. 3 Cr. Spring
CMC 322 Editorial Methods and Practices (B). Prerequisite: CMC 224 or 243.Studies editorial processes and practices in print and electronic publishing, with emphasis on assignment editing, copy editing and editorial judgment. Requires preparation editing of material for print, and electronic publication; copy correction and improvement; evaluation of news and news values; news and copy display and make-up. Uses student-prepared copy and wire copy. Strongly encourages participation on student campus-community newspaper. 3 Cr. (Every other fall. ?)
CMC 324 Advanced Media Writing (A). Prerequisite: CMC. 224 or 243. As an advanced course in writing for print, broadcast, online and public relations media, emphasizes the commonalities and differences among writing formats, mechanics, and approaches of each medium. Embraces and provides practice in the use of the variety of media technologies available to writers. Assumes basic proficiency in writing for at least one medium. 3 Cr.
CMC 325 Feature Writing (A). Prerequisite: CMC 224 or 243. Continues and extends instruction and practice in writing for all media forms and in a variety of formats. Provides guided practice in writing features, public affairs, opinion and other media content types and practice in gathering, interpreting and synthesizing information from a wide variety of sources, including print and electronic databases. 3 Cr. Every Semester
CMC 327 Web Publication and Design (A). Prerequisite: either CMC 224 or CMC 243. Introduces the basic elements of both print and Web publication design and production: headlines, text, photos and illustrations, type manipulation and use, charts and graphs, Web site links, hypertext, sound, video and other emerging publication technologies. 3 Cr. Every Semester.
CMC 332 Public Relations Principles and Practices (A). Prerequisite: CMC 224. Covers the principles, practices, media and methods of public relations and information. Emphasizes public relations functions, communication and publicity techniques. Analyzes relations with publics such as the press, employees, stockholders, and consumers. 3 Cr. Spring
CMC 334 Public Relations Methods and Cases (A). Prerequisite: CMC 332. Provides an introduction to, demonstration in, and application of public relations techniques, tools and procedures to both hypothetical and actual public relations cases. Emphasizes action and communication techniques and practices used in public relations planning, production of informational and persuasive messages, and evaluation of action and communication activities. 3 Cr. Fall
CMC 343 Broadcast Announcing (B). Co-requisite: CMC 200. Course fee. Covers basic broadcast announcing with an emphasis on preparation and presentation of news, editorial content, commercials, public service announcements, and dramatic and narrative content. 3 Cr. Every Semester
CMC 346 Audio Production (B).Prerequisite: CMC 200. Corequisite: either CMC 224 or 243. Course fee. Covers the principles and practices of audio production while providing practical experience. Includes assigned projects on production of music, news and public affairs programming, remote taping, editing, and recording. May include audio for video and internet. 3 Cr.
CMC 348 Video Production (B). Prerequisites: CMC 200 and CMC 346. Course fee. Covers the principles and practices of television production, with projects designed for television broadcast. Requires students to produce and direct both in-studio and field projects. 3 Cr. Every Semester
CMC 353 Media Sales and Marketing (B). Explores techniques and problems of modern media sales, marketing and programming. Requires projects to develop latest methods in broadcast and online commercial marketing, planning, audience analysis, and programming in both radio and television. 3 Cr. Spring
CMC 358 Advanced Editing (B). Prerequisite: CMC 200. Course fee. Focus on advanced editing techniques in non-linear editing systems. Includes advanced field shooting to provide source material for editing. Additionally students may learn synchronous sound and video, multi-camera music video, and dialog editing. 3 Cr. Fall
CMC. 361 Sports Writing. Prerequisite: CMC 224 or 243. Examines the style and approach to covering sports events and writing newspaper stories about those events, as well as how writing about sports has evolved with the advent of the Internet an the extensive television coverage of sports. Provides students with interviewing and note-taking techniques necessary in convering sports. Provides details of sports terminology that are both acceptable and not acceptable in writing sports stories. Provides opportunities for students to cover live sports events on campus.
CMC 365 Newspaper Practicum (B). Prerequisite: Instructor’s permission. Open to students serving on editorial or executive board of, or in designated positions of major editorial, advertising, managerial or production responsibility with, the student campus-community newspaper. May not be used to satisfy requirement for completion of major. May be repeated for maximum of 6 credits. 1-6 Cr. Every Semester
CMC 366 Electronic Journalism (B). Prerequisite: either CMC 224 or CMC 243. Course fee. Covers current practices and issues in radio-television news. Provides supervised practice in gathering, writing and presenting broadcast news. Emphasizes responsibility in news preparation and presentation. Requires reporting with audio and videotape recorders; broadcast of news programs over campus media. 3 Cr. Fall
CMC 372 Film as Social Commentary. Pre-requisite: Junior Status. Focuses on film, video, print and other mass-mediated content and forms as cultural artifacts which comment on the societies within which they are produced. Studies media technique and a variety of critical approaches to explore the explicit and hidden messages in these artifacts. 3 Cr. Fall
CMC 399 Independent Study in Communication (A). To be decided prior to registration in consultation with the instructor-sponsor and in accordance with the procedures of the Office of Academic Advisement. 1-6 Cr. By Arrangement
CMC 404 Teaching Assistant II (B) 3 Cr. Every Semester
CMC 410 Speakers, Campaigns and Movements (A,D,W). Surveys significant historical and contemporary speakers, persuasive campaigns and rhetorical movements, with special attention to the introduction of women to the speaking platform and to historical and contemporary spokespersons and movements on behalf of racial and gender equality. 3 Cr. Spring
CMC 411 Rhetorical Criticism (A). Explores methods of rhetorical criticism and application of methods of criticism to rhetorical discourse, including verbal and visual forms of persuasion. 3 Cr. Spring
CMC 412 Communication Technology and Social Change. Pre-requisite: CMC. 242 and Junior Status.
Traces the development of communication technologies and the impact they have on culture, the way people make sense of and structure their world. Explores specific media technologies of oral, scribal, print, industrial, electronic, and post-industrial or postmodern cultures. Examines how the new media introduced in these periods alters both the form and the content of communication, and therefore, of knowledge and power. While anchored in the concepts of Harold Innis and Marshall McLuhan, the course will draw on readings from a variety of disciplinary perspectives. 3 Cr. Fall
CMC 413 Nonverbal Communication (A). Explores multisensory communication codes for human interaction through channels such as paralanguage, space, time, body, and artifacts. Takes a functional approach considering purpose and context to determine the situational characteristics and codes. 3 Cr. Spring
CMC 415 Public Communication in Administration, Business and Professions (A). Prerequisite: either CMC 316 or CMC 332. Covers communication in business and professional settings, business and professional community needs; and reading, understanding and interpretation for audiences of business and professional statements and data. 3 Cr.
CMC 417 Political Rhetoric (A,W). Critically examines significant 20th-century American political speeches and campaigns. Explores the ways in which individuals and institutions use media to exercise power and influence opinion through the use of verbal and visual symbols. Places special emphasis on representations of gender in political rhetoric. 3 Cr. Fall
CMC 418 Intercultural Communication (A). Explores cultural similarities and differences affecting communication and intercultural competencies for interaction between cultural groups and individuals along gender, ethnic, and national lines. 3 Cr. Spring
CMC 419 Problems in Freedom of Speech (A,D,I,W). Critically examines the First Amendment by exploring its historical foundations and significant legal, political and philosophical arguments. Explores a variety of contemporary controversies concerning an individual’s right to freedom of verbal and nonverbal expression, including hate speech, incitement to violence and obscenity. Examines controversies in a variety of contexts, including the public speaking platform, print, television and the Internet. 3 Cr. Spring
CMC 432 Public Relations Campaigns (A). Prerequisite: CMC 228 and CMC 332. Focuses on the treatment of an organization’s public relations and information, including situation analysis and research, program and campaign planning, development of communications materials and activities, and program management. Provides experience in planning and executing public relations campaigns and programs. 3 Cr. Spring
CMC 438 History of American Journalism (A). Prerequisite: CMC 242 and Junior Status. Covers the evolution and development of the media of American journalism from their beginnings in England and Colonial America to the present, and the dominant personalities who helped shape them, relating them to their social, political and economic environments. 3 Cr. Spring.
CMC 445 Advanced Audio Production (A). Prerequisite: CMC 346. Course fee. Covers advanced principles and practices of audio productions while providing practical experience. Includes assigned projects, studio work, and digital production. May also include audio for video and the Internet 3 Cr.
CMC 446 Advanced Electronic Production (B). Prerequisite: CMC 348. Course fee. Requires students to write, produce and direct advanced programs for television. Allows students to work individually and in small production units. Focuses on the development and execution of professional video production. Allows students to gain practical skills and finish the course with work that could be used in their video résumé tape or portfolio. 3 Cr. Spring
CMC 448 Live TV Production (B) 3 Cr.( Pre-requisite: CMC 348)
This course covers theoretical and practical applications of television production. Students will learn to identify and describe major production tools and processes and to employ the tools in the production of messages for television. This course will be taught using the apprenticeship technique. Apprentice- someone who works under a skilled professional in order to learn an art, craft or trade and become qualified in it. Offered every other year).
CMC 450 Preparation for Documentary Production. Pre-requisite: CMC 348.
This course will prepare you to conceptualize and develop your own documentary film production. You will focus the skills necessary to: Develop the idea, seek funding, plan your production, and to write and present your proposal. Our main objective is to prepare you to produce an effective non-fiction film. Additionally this course will review and analyze the general history of documentary film making. You will examine expository, observational, interactive, reflective, and hybrid styles in non-fiction filmmaking. You will analyze the techniques that contribute to effective storytelling and visual communication. Note: Students should plan to take BOTH CMC 450 and CMC 451 in the same academic year. Offered every other Fall beginning Fall, 2009. .
CMC 451 Documentary Production. Prerequisite: CMC. 450.
Using the video project designed and developed in CMC 450, you will produce, shoot, capture and organize your source material, create basic effects and titles, develop sequences, organize and edit your raw materials into a completed non-fiction film. Throughout the semester we will screen various films for the express purpose of analyzing the editing techniques used by the filmmakers. A public screening component is required for successful completion of the class. Students should plan to take BOTH CMC 450 and CMC 452 in the same academic year. Offered every even spring beginning 2010.
CMC 455 Graphics DVD Authoring. Pre-requisites: CMC 200 and CMC. 348 or 358. This course teaches students DVD Authoring from beginning to end. During the lecture portion of the class you will be presented with in-depth technical information and aesthetics of DVD authoring and graphics including the following: image design and formation, still menus and motion menus, wraps, labels, and inserts, basic and advanced scripting, compression, slideshows and closed captioning and the business of DVD authoring. In labs, students will put these technical theories and aesthetics to practice in practical “hands on” exercises using DVD Studio Pro, Photoshop, and Motion. The goal of this course is to give students a solid foundation in both the design of DVD making and the practical of DVD authoring so that the student may proceed to use DVD authoring to its fullest capacity as a creative medium. Offered every odd spring.
CMC 463 Media and Society (A). Prerequisite: CMC. 242 and Junior Status. Covers significant phases, issues and controversies in US and global media from a Cultural Studies perspective. Emphasizes contemporary media relationships with, and impact on, intellectual, socio-political, economic and technological aspects of, culture and society. 3 Cr. Spring
CMC 466 Advanced Electronic Journalism (B). Prerequisite: CMC 366. Course fee. Provides experience in gathering, writing and producing news broadcasts for campus cable channel. Covers broadcast principles and practices with an emphasis on news and public affairs programming. 3 Cr. Spring
CMC 467 Theories of Mass Communication (A). Prerequisites: Junior Status. Examines and critiques the theoretical and research literature describing and explaining mass communication purposes, processes, messages, media, audiences, settings and effects at the individual, group and societal levels. Gives attention to the cognitive, attitudinal and behavioral outcomes of mass communication in social, political, economic and other societal domains. 3 Cr.
CMC 468 Mass Communication Law and Ethics (A). Pre-requisites: CMC. 242 and Junior Status. Studies the legal considerations and issues affecting media communication in all its forms, including computer database, Internet and “new media” issues. Emphasizes defamation and libel, privacy privilege, copyright and trademark law, contempt, obscenity, fairness and responsibility in media practice. Examines both governmental regulation and controls and self-regulatory media codes. 3 Cr
CMC 472 Group Leadership (A). Examines group processes, relationships and leadership in task-oriented groups, such as committees, task forces, teams, and problem-solving groups. Includes topics such as analysis of group processes, agenda planning, motivation of participation, conflict management, team building, and group leadership styles and techniques. 3 Cr. Spring
CMC 473 Theories of Communication (A). Prerequisite: CMC 202. Covers classical and contemporary theories of human communication, research and practical applications of theory, relation of theoretical concepts to instances of communication behavior, and identification of salient communication theses. 3 Cr. Every Semester
CMC 475 Communication Internship (B). Prerequisite: Instructor’s permission and senior status. Provides a supervised practicum experience in professional organizations appropriate to the student’s academic program. Application for internship must be received during the semester preceding the internship experience. 3 Cr.
CMC 477 Organizational Communication (A). Prerequisite: either CMC 273 or CMC 316. Integrates communication theories with practice of communication in organizations. Emphasizes communication roles and culture of organizations as a force in organizational philosophy and world view. Provides practice in diagnosing and improving organizational communication systems. 3 Cr. Every Semester
CMC 478 Advanced Organizational Communication: Pre-requisite: CMC 377. Examines the key elements of organizational communication, with a particular focus on key theories and how those theories can be used to address real communication problems faced by organizations. Topics include organizational culture, approaches to management, leadership, and employee socialization.
CMC 479 Conflict Management (A). Covers interpersonal conflict and its essential characteristics; evolution of the study of social conflict; perspectives from which social conflict is viewed, including psychological, social-psychological, sociological, economic, political and mathematical; the sources, conditions and consequences of social conflict in a given social setting; and skills of conflict management. 3 Cr.
CMC 480 Advanced Interpersonal Communication: Pre-requisite: CMC 273. Involves an in-depth examination of the process of interpersonal communication with a focus on major theories of interpersonal communication. Topics include methods of researching interpersonal communication, perception, verbal and nonverbal messages, listening, conflict, and relationship development and maintenance.
CMC 483 Communication Training and Development (A). Prerequisite: Instructor’s permission. Introduces communication training with emphasis on practice in designing, facilitating, and evaluating a workshop presentation in an organizational setting. 3 Cr.
CMC 490 Special Studies (A). An umbrella course enabling the instructor to define the course focus and subject matter to address a topic or topics not covered in other communication courses. May be repeated for credit under different topics course title. Additional information can be obtained from Communication department office. 1-3 Cr.
CMC 492 Theories of Rhetoric (A). Provides an intensive study of classical and contemporary theories of persuasion and social influence. Gives attention to the application of theory to the practice of social influence. 3 Cr. Fall
CMC 495 Senior Honors in Electronic Production (B). Prerequisite: Senior status and instructor’s permission. Course fee. Requires students to research, produce, record and direct electronic projects for which they are solely responsible. Audio projects may include works generated at College radio station specifically for this course. Projects are publicly presented to the college community. 3 Cr.
CMC 496 Contemporary Media Issues (B). Prerequisite: CMC 242, and Junior Status. Provides an in-depth study of one or more instructor-selected contemporary issues or problems in journalism, public relations and/or mass communication. Issues and problems selected will vary with each offering and may be either conceptual or applied. 3 Cr. Every Semester
CMC 499 Independent Study in Communication (A). Prerequisite: Instructor’s permission. To be decided prior to registration in consultation with the instructor-sponsor and in accordance with the procedures of the Office of Academic Advisement. 1-3 Cr. By Arrangement.
CMC 563 Media and Society. Covers significant phases, issues and controversies in US and global media from a Cultural Studies perspective. Emphasizes contemporary media relationships with, and impact on, intellectual, socio-political, economic and technological aspects of, culture and society. 3 Cr. Spring
CMC 596. Provides an in-depth study of one or more instructor-selected contemporary issues or problems in journalism, public relations and/or mass communication. Issues and problems selected will vary with each offering and may be either conceptual or applied. 3 Cr. Every Semester
