Associate Professor
| Education: |
B.A. Rhode Island College M.A. California State University Northridge Ph.D. University of Colorado, Boulder |
|---|---|
| Area(s) of Specialty: |
Organizational Communication |
| Recent Publications: |
Lyon, A., & Ricci, M. (under review). The Case of Wyeth, DesignWrite, and Premarin: The Ethics of Ghostwriting Medical Journal Articles. In Steve May (Ed.) Case Studies in Organizational Communication: Ethical Perspectives and Practices (2nd edition). Thousand Oaks: Ca: Sage. Lyon, Alexander & Mirivel, Julien. (2011). Reconstructing Merck’s Practical Theory of Communication: The Ethics of Pharmaceutical Sales Representative-Physician Encounters. Communication Monographs, 78, 53-72. Lyon, Alexander, & Mirivel, Julien. (2010). The Imperative of Ethical Communication Standards in an Era of Commercialized Medicine. Management Communication Quarterly. Lyon, Alexander, & Chesebro, Joseph (2010). The Politics of Knowledge: A Critical Perspective on Organizational Knowledge. In Heather Canary & Robert McPhee (Eds.), Communication and Organizational Knowledge: Contemporary Issues for Theory and Practice. NY: Routledge. Lyon, A. & Ulmer, Robert R. (2009). Ethics in “Big Pharma”: Communicating the Risks of Medicine. In Case Studies for Organizational Communication (3rd ed.). Joann Keyton & Pam Shockley-Zalabak Eds. Los Angeles: Roxbury. Lyon, A. (2008). The Mis/recognition of Enron Executives’ Competence as Cultural and Social Capital. Communication Studies, 59, 371-387. Lyon, A. (2007). "Putting Patients First": Systematically Distorted Communication and Merck's Marketing of Vioxx. Journal of Applied Communication Research, 35, 376-398. Lyon, A. (2006). The Difficulties of Virtual Leaders. In J. Keyton & P. Shockley-Zalabak (Eds.), Case Studies for Organizational Communication: Understanding Communication Processes. Oxford University Press. Lyon, A. (2005). 'Intellectual Capital' and Struggles over the Perceived Value of Members' Expert Knowledge in a Knowledge-Intensive Organization. Western Journal of Communication, 69, 251-271. Lyon, A. (2004). Participants' Use of Cultural Knowledge as Cultural Capital in a Dot-com Start-up Organization. Management Communication Quarterly, 18, 175-203. Deetz, S., Grim, A & Lyon, A. (2003). Communicative praxis and collective decision making. In R. E. Ramsey & D. Miller (eds.), Experiences between philosophy and communication: Engaging the philosophical contributions of Calvin O. Schrag (pp. 55-72). Albany: State University of New York Press. |
| Awards: |
2009 "Top Paper" award for NCA’s Organizational Communication Division. Co-authored with Julien Mirivel. 2006 "Top Four Paper" award for the Western Communication Association’s Organizational Communication Interest Group. |
| Research Interests: | Culture, Power, Social, Cultural, and Intellectual Capital |
| Administrative Roles: |
|
| E-mail: | alyon@brockport.edu |
| Office: | 229 Holmes |
| Phone: | (585) 395-5772 |
Michael Nutting '12
Videographer/editor, Southwest Airlines
Mike Portnoy '85
Todd Street Productions, NYC
Mike Minch '07
Marketing-Regal Entertainment Group
Rochester, NY
Chrystie Barker '10
Director, Sales and Marketing
Residence Inn by Mariott, Rochester, NY
Alumni: Add/update your information
Collaborative Training Dinner
5 pm - 7 pm
Faculty Staff Convocation
8:30 am - 10:30 am
Collaborative Training
1 pm - 5:30 pm
Red Cross Blood Drive
11 am - 4 pm