Skip Navigation

Brockport / CMC / Faculty / Lyon

Alex Lyon

Associate Professor


Education:

Ph.D. University of Colorado, Boulder

M.A. California State University Northridge

B.A. Rhode Island College

Area(s) of Specialty:

Organizational Communication

Recent Publications:

Lyon, A., & Ricci, M. (under review). The Case of Wyeth, DesignWrite, and Premarin: The Ethics of Ghostwriting Medical Journal Articles. In Steve May (Ed.) Case Studies in Organizational Communication: Ethical Perspectives and Practices (2nd edition). Thousand Oaks: Ca: Sage.

Lyon, Alexander & Mirivel, Julien. (2011). Reconstructing Merck’s Practical Theory of Communication: The Ethics of Pharmaceutical Sales Representative-Physician Encounters. Communication Monographs, 78, 53-72. 

Lyon, Alexander, & Mirivel, Julien. (2010). The Imperative of Ethical Communication Standards in an Era of Commercialized Medicine. Management Communication Quarterly.

Lyon, Alexander, & Chesebro, Joseph (2010). The Politics of Knowledge: A Critical Perspective on Organizational Knowledge. In Heather Canary & Robert McPhee (Eds.), Communication and Organizational Knowledge: Contemporary Issues for Theory and Practice. NY: Routledge.

Lyon, A. & Ulmer, Robert R. (2009). Ethics in “Big Pharma”: Communicating the Risks of Medicine. In Case Studies for Organizational Communication (3rd ed.). Joann Keyton & Pam Shockley-Zalabak Eds. Los Angeles: Roxbury.

Lyon, A. (2008). The Mis/recognition of Enron Executives’ Competence as Cultural and Social Capital. Communication Studies, 59, 371-387.

Lyon, A. (2007). "Putting Patients First": Systematically Distorted Communication and Merck's Marketing of Vioxx. Journal of Applied Communication Research, 35, 376-398.

Lyon, A. (2006). The Difficulties of Virtual Leaders. In J. Keyton & P. Shockley-Zalabak (Eds.), Case Studies for Organizational Communication: Understanding Communication Processes. Oxford University Press.

Lyon, A. (2005). 'Intellectual Capital' and Struggles over the Perceived Value of Members' Expert Knowledge in a Knowledge-Intensive Organization. Western Journal of Communication, 69, 251-271.

Lyon, A. (2004). Participants' Use of Cultural Knowledge as Cultural Capital in a Dot-com Start-up Organization. Management Communication Quarterly, 18, 175-203.

Deetz, S., Grim, A & Lyon, A. (2003). Communicative praxis and collective decision making. In R. E. Ramsey & D. Miller (eds.), Experiences between philosophy and communication: Engaging the philosophical contributions of Calvin O. Schrag (pp. 55-72). Albany: State University of New York Press.

Awards:

2009 "Top Paper" award for NCA’s Organizational Communication Division. Co-authored with Julien Mirivel.

2006 "Top Four Paper" award for the Western Communication Association’s Organizational Communication Interest Group.

Research Interests: Culture, Power, Social, Cultural, and Intellectual Capital
Administrative
Roles:
Coordinator of Graduate Studies
E-mail: alyon@brockport.edu
Office: 229 Holmes
Phone: (585) 395-5772

Last Updated 9/25/14

News

Where are our alumni now?

Mike Baggerman '12
Altoona Curve Baseball PBP

Brian Mazurowski '12
Entercom, Buffalo, NY

Sarah Pearlman '05
Pearlman Graphic Design, Rochester, NY

Mike Nutting '12
Southwest Airlines Marketing, Dallas, TX

Alumni: Add/update your information