Ph.D., Mass Communications, Pennsylvania State University
M.A., Media Studies, Syracuse University
B.A., Political Science, State University of New York at Albany
|Area(s) of Specialty:||
Public Relations, writing, PR campaigns, and Media Relations
Walden, J . (2013). A medical profession in transition: Exploring naturopathic physician blogging behaviors. Health Communication, 28 (3), 237-247.
Dou, X., Walden, J., Lee, S., & Lee, J.Y. (2012). Does source matter? Examining source effects in online product reviews. C omputers in Human Behavior, 28 (5), 1555-1563.
Walden, J. (2012). Comparing power amid change: Medical authority on physician blogs. Pennsylvania Communication Association Annual 12, 39-53.
Recent Conference Papers:
E. Jung, J. Walden, A. Johnson & S.S. Sundar. The Lure of Grandkids and the Desire for Online Privacy: Why Retirees Use (or Avoid) Facebook. AEJMC annual convention, Washington DC, Aug. 2013.
J. Walden, D. Bortree & M. DiStaso. (2013). This blog brought to you by … Exploring the impact of a revised United States product endorsement rule on blogger attitudes and behaviors. International Communications Association conference, London. May 2013.
Top faculty paper award Communication Technology Division at 2013 AEJMC convention for The Lure of Grandkids and the Desire for Online Privacy: Why Retirees use (or Avoid) Facebook.
Top student paper award Civic and Citizen Journalism Interest Group at 2010 AEJMC convention for paper, Reconsidering citizen journalism- An historical analysis.
First place Associated Press writing contest for team coverage of chemical spills in local town, 2004.
Internal communications, information communications technologies, health communication, online product reviews.
|Office:||231 Holmes Hall|
Tom Duff '72
WNBC, New York, NY
Marty Duda '78
Flipside Productions, New Zealand
Michael Doyle '80
Regional President, Entercom Radio
Eric Dolan '07
Asst. SID, U. Penn., PA
Alumni: Add/update your information