Communication Manual: The College at Brockport

Resources:

The Office of College Communications is responsible for the College's internal and external communications. We offer a variety of services for the College community. All publicity, marketing and advertising should be approved by our office prior to implementation.

All marketing materials, with the exception of letters and memos, and especially those not produced through the Office of College Communications, must be approved by our office if the materials are to be distributed off campus or are even likely to end up going off campus.

All materials from any dean, department or office, including letters and memos in this instance sent to accepted students must be approved by the Offices of Admissions (graduate or undergraduate) and College Communications.
Publications containing curricular, program or academic policy information must be approved at the planning stage and prior to final copy approval by Academic Affairs. Please contact that office if you question whether the approval of academic affairs is required for your publication.
If communications are targeted specifically to alumni or if any alumni are to receive copies, they must also be approved by the Office of Alumni Relations.
Approval also is required by the head of the unit or department in which the publication will be used.

This is simply a good administrative and budgetary practice and can be indicated on the Pre-Login Form. Major projects may require the authorization of a higher administrative level due to cost and interdepartmental implications. All approvals must be obtained prior to being sent to the printer, whether the material is being printed on campus or by an off-campus vendor, and applies to quick-print (photocopy) jobs as well. Required changes will be made to copy and/or layout prior to proceeding to the printer.

The best way for you to learn about our services is to ask us. We encourage you to let us know as soon as possible about the projects you anticipate as we manage a large volume of work throughout the year. The earlier you let us know that you need our help, the better we can serve you.

The Communications Manual provides an outline for getting your events and materials into print, online or publicized. These tools are here to help you understand our process. However, we can provide more detail when we are engaged to assist you.