The quality of the marketing materials (that includes even a letter) to external audiences is very important.
It communicates the quality image of the College, whether through graphics, language, tone, or photography. With that in mind, please remember the following guidelines:
- External audiences are defined as: prospective students (until they are registered), parents of both prospective and current students, alumni, the business community, elected officials and government agencies, vendors, and academic colleagues/organizations.
- Use official College letterhead, not photocopies, for correspondence.
- The official College font is Garamond for text or brochure copy.
- If reproducing from computer directly to the letterhead or other stock, use a laser printer only, never an ink-jet printer.
- Personalize your correspondence whenever possible (e.g., “Dear Ms. Jones:”)
- Letters should be formatted in block style
- All correspondence to prospective undergraduate and graduate students (until they are registered) should be personalized. (Please, do not address communication with "Dear Student.”)
- Enclosures such as brochures and flyers must go through the normal channels for writing and/or editing and production with the staff in College Communications.
- Enclosures must be printed from laser-printed originals; do not photocopy from a photocopy.
It costs four times as much to recruit a student as to retain one.
Please review the College approval policy for marketing materials.
Last Updated 2/22/11