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2013 Master's Level Graduate Research Conference

Session I - Session II - Session III

Bank of America Online Banking

The more people find it difficult to attend a physical bank site for transactions, the more they gravitate to IT Online Banking as their next alternative decision. As the usage of technology becomes a demand in society, people would rather access their banking system or information in a comfortable and convenient way. Primary and secondary sources were used to demonstrate the reasoning why the banking system has shifted from branch location banking to online banking as an alternative. The primary research used included a survey along with a phone interview with a Bank of America employee. Also in-depth secondary research was conducted to identify the Proís and Conís of online banking. It was also used to identify how accounting information technology system motivates executive decisions for banking system online.

Presenter: Maimunatu Mohammed (Alfred University) -- mbm1@alfred.edu
Topic: Business & Management - Panel
Location: 120 Hartwell
Time: 1:45 pm (Session III)