Skip Navigation

Home / LITS / Event Details

Event Details

View all workshops

Wednesday, January 15, 2014

eCommunicating with Prospective Students - Register Online 11 am - noon Drake 30 New this month! This session will explore how Undergraduate Admissions communicates with prospective students through multiple online sources -- including their Customer Relationship Management tool (Hobsons), website, social media, and college search partners. Kara Ricotta, eRecruitment Advisor, will discuss how they have implemented an integrated marketing plan to cover the various aspects of the Admissions funnel and recruitment cycle. The session will address challenges faced with communicating to various audiences, reaching "secret shoppers", managing multiple channels of electronic communications, and linking print and electronic communications into one segmented plan

Last Updated 08/26/2011