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Office of Marketing Communications
Event Marketing and Management:
Event Marketing:
This is Marketing Communications' side of the job,
done often in conjunction with the Office of Design and Production.
- Provide copy (text) for invitations, programs, ads, press releases, media alerts and press kits
- Facilitate production of invitations and/or programs with Design and Production
- If warranted, pitch the event to the media via telephone, e-mail or fax
- If warranted, arrange for Jim Dusen, Photo Services, to photograph the event for use in Statements and/or Kaleidoscope
- Provide a script for the President, if requested
- Greet and guide media representatives who attend the event
- In general, counsel the client about the marketing implications of his/her decisions (e.g., scheduling that could be in conflict with another campus event)
Event Management:
This is the client's side of things; Marketing Communications
does not have an event-management function.
- Contact Sue Hawkes, events coordinator, 395-5645
- Set dates, times, locations
- Arrange for catering
- Manage the invitation list (except for news media)
- Set up the venue (including sound systems/AV and lighting needs) or arrange with Facilities and Planning or BASC
- Stuff and mail invitations (except to the media)
- Provide nametags, corsages and other guest "gifts" or give-aways
- Greet and welcome guests; provide personnel to take tickets/confirm seating for formal events
- Cover all costs (except those involved in mailing/faxing materials to media and for media kits); also cover costs for advertising the event if warranted
