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Office of Marketing Communications
Services
The Office of Marketing Communications leads the College in clearly defining and actively stating the College's image as a quality institution by maintaining a consistent and constant message that creates "top of mind awareness" of the College on the part of the public. We do so by offering the following services:
- Marketing communications terminology
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Marketing communications planning - situation analysis, strategies, tactics, timelines and budgets (see Event Marketing and Management). We can assist you in preparing your announcement(s) to get the most bang for your buck.
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Writing and Editing - brochures, posters, fact sheets, direct marketing materials, event marketing materials, press releases/media alerts, departmental recruitment materials, departmental newsletters (editing only) and departmental Web pages (editing only). This also includes print, radio and TV advertising.
- Media relations and faculty/staff expert referrals to media - developing and maintaining relationships with local and national media to place The College at Brockport and its faculty, staff, students and alumni in front of a mass (or highly targeted) audience. (see Responding to Media Inquiries)
- Press conference planning - logistics, equipment needs, media releases and pre-conference preparation.
- Major Publication management - catalogs, Statements, etc., Kaleidoscope and Kaleidoscope/Annual Report.
