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For Immediate Release
March 1, 2010

For more information, contact
Nicholas Mascari

WNY College Media Conference Examines State of the Media

Journalism Students Here 3/6

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Press Release Photo Keynoter David Mathison '84

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Press Release Photo Alums Casey Bortnick and Lynn Wesley describe their journey from the Brockport classroom to working at YNN News.

Brockport, NY – The first thing new media expert David Mathison '84 told an audience of aspiring journalists and communications students was to turn on their electronic devices and "tweet" as an example of how "tweeting is reporting." Mathison went on to describe how traditional media outlets don't work anymore and how people have "the power, reach and immediacy" that once belonged only to major media organizations.

He described the current transition in media reporting as a "renaissance" and encouraged the student audience to become active participants in the transition.

Student journalists from Central and Western NY will meet at the Western NY College Media Convention, 9 am- 4pm, Saturday, March 6, at the College at Brockport. The day-long event will feature a keynote address, “Sustainable Journalism and the New Media Revolution” by David Mathison, a College at Brockport alumnus (’84) and an internationally recognized media consultant, speaker, publisher, radio host, and hi-tech entrepreneur, at 9 am, in Edwards Hall, Green Room.

Mathison is the author of Be the Media, which sold more than 5,000 copies in just eleven days via his Web site, blog, Twitter, and Facebook. From 1995-1999, Mathison was a vice president with Reuters, the world's largest news agency, where he pioneered online content syndication. From 1999-2002, he was founder and CEO of the Kinecta Corporation which is now part of Oracle.

Workshops throughout the rest of the day will cover a range of topics ranging from identifying story ideas, multimedia for television, social media, branding, crime and police reporting, and interviewing tips.

Students and faculty from The College at Brockport, SUNY Geneseo, SUNY Fredonia, Nazareth College, Monroe Community College, Onondaga Community College and Niagara Community College are expected to attend.

The conference was conceived and organized by The College at Brockport's Chapter of the Society of Professional Journalists and is co-sponsored by The College’s Department of Communication and the American Democracy Project.

The complete conference schedule can be viewed at WNY College Media Conference.


The College at Brockport, State University of New York
350 New Campus Drive * Brockport, New York 14420-2931
(585) 395-2754 * FAX (585) 395-2723 *

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