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For Immediate Release
April 10, 2013

For more information, contact
Debbie Jacob
(585) 395-2754
djacob@brockport.edu

Procter and Gamble - A House of Brands

Strategy and Innovation main focus of presentation

Brockport, NY, - Undergraduate students Elizabeth Hall ’13, Brenee Michael ’13, Greg Mihalik ’13 and Brandon Rothdiener ’13 presented to an overflowing room of students, faculty and staff, their analysis on what the future holds for the worlds largest and most profitable consumer packaged goods company – Procter and Gamble (P&G). In order to fulfill their vision statement of “Be, and be recognized as, the best consumer products and service company in the world”, Procter and Gamble needs to provide branded products and services of superior quality and value that improve the lives of its’ consumers.

In 2012, P&G announced an agreement to divest its snacks business to The Kellogg Company, reducing the number of P&G market segments from six to five. The remaining five market segments include – beauty, grooming, health care, fabric and home care, and baby and family care with the grooming segment being the largest at 30 percent of their business.

The group presented a brief company history, financial recap, and competitor analysis while focusing the main part of their presentation on P&G’s strategies and innovations. Not always known for innovation, as described by the team, P&G now regularly launches new products that improve people’s lives in small but meaningful ways. The latest products include Vicks ZzzQuil, Olay Fresh Effects, and Febreeze Sticke & Refresh, just to name a few.

“Working together as a team, collaborating and taking everyones individual ideas and building a meaningful presentation was the most rewarding part of this experience. I’m confident that I can take that knowledge into the working world after I graduate,” says Greg Mihalik.

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