College Web sites today can be split into at least five branches: marketing pages, business process services, course delivery systems, general purpose utilities, and personal Web pages. These core branches may use different software tools to deliver information and services to college constituencies. Different servers usually support different branches. Each branch requires different job tasks and skills to develop, maintain, support, and update Web content. The overall success of any college's Web endeavors may be determined by how effectively the Web branches work together. Policies should be sensitive to the unique aspects of the different branches to be effective. This presentation maps several institutional models onto this framework. The goals of this presentation are to introduce a new way to articulate institutional needs and responsibilities related to the Web, to explore where critical linkages lie, and to promote a new way of understanding the complexities of higher education Web sites.
|Presenter:||Steven Lewis (Staff)|
|Topic:||Information Technology Services|
|Time:||1:15 pm (Session III)|