Implicit measures provide an effective means of measuring attitudes and can be used to assess validity of attitude scales. Using Payne’s (2005) Affect Misattribution Procedure (AMP), a proven method of determining implicit attitudes, we tested the validity of our “Attitude Toward Hillary Clinton Scale.” This paper discusses and demonstrates a fundamental change to the AMP, the simultaneous testing of a group of participants, and reports significant correlation, demonstrating effectiveness of the AMP when using a classroom projector and PowerPoint slideshow. This more efficient method of application than the one-participant-at-a-time method usually required streamlines research and maximizes researcher output.
|Presenters:||Herbert Fink (Faculty)
Franklin Knapp (Graduate Student)
|Time:||1:30 pm (Session III)|