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Scholars Day 2007, Wednesday, April 11

The Role of Web Logs in the Changing Presentation of Print Media

The development of web logs has changed how readers access information and the industry delivers news. Discovering ways in which papers deal with this development may help give a better indication of how the newspaper industry is adapting. Newspapers are incorporating blogs into their online counterpart. Blogs include personal anecdotes and commentary on local issues. These changes are occurring when readers are viewing the newspaper industry as less credible. Blogs create a separate identify from a media that is frustrating consumers. However, blogs simply present the same information that mass media does, just in a new grassroots-oriented manner. Blogs help heal the discrepancy between consumer and mainstream media delivered information by dissecting media yet turning to the media’s ideas to support its arguments. This study examined how blogs utilize mainstream media ideas and how mainstream media utilizes blogs’ presentation to increase awareness about specific issues, particularly on a local level.

Presenter: Jessica Nicastro (Undergraduate Student)
Location: 102 Edwards
Time: 9 am (Session I)