General Motors is one of the largest car manufacturers in the world. It is currently trying to gain and maintain the growing automotive market share in China. But China has a communist government and a capitalist economy. The biggest dilemma here is the relatively new style of contradicting systems working together as one such as communism and capitalism. The presentation will discuss the potential benefits and dangers General Motors faces in this new market. It will be shown through a SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats) as well as a demographic of China. This will include such things as their culture, government, economy, room for growth, etc, etc… The goal of the presentation is to try to show whether General Motors should continue to invest heavily in China in the extended future. The presentation will be shown through power point slides.
|Presenter:||Michael Burgess (Undergraduate Student)|
|Time:||9:20 am (Session I)|