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Scholars Day 2008, Wednesday, April 9

Developing Public Relations Campaigns for Nonprofit Organizations

In the Public Relations Campaigns course taught by Professor Karen S. Olson, APR, students work in teams as account executives for a class PR agency. Throughout the semester, each team works with a nonprofit organization in the Rochester area to develop a comprehensive public relations campaign for a project chosen by the client. The presenters were on different agency teams: one worked with the Susan B. Anthony House and the other with the Landmark Society of Western New York. They will discuss the four-step PR process used to develop their plans: research, objectives, programming and evaluation. They will also show highlights of the final PR campaigns created for both client organizations and share insights gained from this service-learning experience.

Presenters: Ruxandra Adam (Undergraduate Student)
Laura Hicks (Undergraduate Student)
Topic: Communication
Location: 106 Holmes
Time: 2:30 pm (Session IV)

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