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Scholars Day 2008, Wednesday, April 9

The Prevalence of Product Placement

Product placement is a form of advertising in which a company places its products in movies and television shows etc. intending for that product to be recognized by the audience. It is perhaps one of the most effective and pervasive forms of advertising in modern media. Successful applications of product placement have resulted in countless dollars spent by consumers, and products becoming pop culture phenomena. This presentation looks at numerous examples of product placement dating back to early examples from the 1950ís and 1960ís stretching to the countless applications of product placement seen in todayís media. Examining these instances allow us to ask important questions about product placement. How does product placement affect us as consumers? Why has product placement become so pervasive in the current media? Is it fair to advertise a product to people who do not necessarily understand that they are being targeted? Is product placement ethical? These and other questions regarding product placement are examined and discussed in this presentation.

Presenter: Stephen Corrao (Undergraduate Student)
Topic: Communication
Location: 106 Holmes
Time: 3:45 pm (Session V)