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Scholars Day 2008, Wednesday, April 9

In Immersive Environments, Who Owns the Culture?

New media, including user-focused web content, video games, and increasingly popular Massively Multi-player Online environments, such as Second Life, Webkinz, World of Warcaft, and Myst Online Uru Live, present new opportunities to engage the user or consumer in many kinds of experiences. Alternate Reality Games (including ilovebees and Perplex City), defined as a "cross-media genre of interactive fiction," is one such way to immerse the public in a product or idea by engaging a community in dynamic storytelling and puzzle solving. While introducing and exploring the new media concept, we should consider aspects of the owner’s social responsibility and obligation, as well as ethics and consumer perspectives. We are posed with questions such as “Who owns the immersive experience?” and “What happens when promoting an idea becomes a game?”

Presenter: Scott Myers (Undergraduate Student)
Topic: Computer Information Systems
Location: 102 Edwards
Time: 9:20 am (Session I)