The ever-present use of celebrity in media and advertising has great effects on young people worldwide. Youth begin to identify with these celebrities and learn to behave according to what they see on television, the internet or other mediated outlets. MTVís partnership with the Rock the Vote campaign to promote voting amongst young people as endorsed by celebrities has been a positive influence within the 18-24 year old age bracket. However, the same group is also affected by the depiction of celebrities as the ideal image or lifestyle. Young people are more easily influenced and likely to imitate the behaviors they see, good or bad. There is now desperation within society to achieve perfection which has only been fueled by teen magazines, websites, advertorials and the tremendous boost in the use of the celebrity as an endorser of a product or campaign.
|Presenters:||Shawn Ebbitt (Undergraduate Student)
Nora Hicks (Undergraduate Student)
Sarah Parton (Undergraduate Student)
|Time:||11 am (Session II)|