Our study examined factors affecting persuasion in response to minority viewpoints and degree of prejudice toward dissenters who hold them. Participants were randomly assigned to read about: AIDS, diet, or 9/11. Within topics, participants randomly received the mainstream account followed by a non-mainstream account that was either logical or emotional, or were given no account. Numerous individual differences were examined that may influence persuasion/prejudice. The sample consisted of 109 males and 276 females enrolled in psychology courses at Brockport. Preliminary analyses showed that all non-mainstream accounts resulted in more persuasion and less prejudice relative to the two controls; there was no main effect of topic. Multiple-regression analysis showed that across topics, persuasion was best predicted by last-born birth-order, low authoritarianism, high neuroticism, and low acceptance of death. The same analyses for prejudice showed that prejudice was best predicted by high right-wing authoritarianism and by sexual-selection factors (seeking short-term mates).
|Presenter:||Kathleen Davenport (Undergraduate Student)|
|Time:||9 am (Session I)|