Often groups engage in pride displays in an effort to boost morale within the group and to engender support from people outside of the group (Kates & Belk, 2001). The current work explores spontaneous reactions to an authentic pride display. We specifically examined the role of perceived deservingness of pride in predicting both emotional reactions to the display and willingness to engage in proactive support for the group. To this end, fifty-four undergraduate students enrolled at a state college in New York viewed a video clip of the Boston Celtics engaging in a pride display after winning the NBA championship, then provided open-ended responses to the display. At the conclusion of the study participants completed a demographics questionnaire to eliminate participants who were Celtics fans. Results revealed perceived deservingness leads to both positive emotional responses to the display and greater willingness to engage in proactive support.
|Presenter:||Justine Jaskier (Undergraduate Student)|
|Time:||11:15 am (Session II)|