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Scholars Day: April 7, 2010

The Impact of Power on the Perception of Minorities

Previous research has found that power and relationship orientation moderate an individualís tendency to behave in a socially-responsible manner (see Clark et al., 1979; Chen et al., 2001). Specifically, Chen et al. (2001) found evidence that individuals who possess a communal relationship orientation, or those who respond to the needs of others without the expectation of reciprocity, behave in socially responsible ways when primed to feel powerful. Additional research has determined that when individuals are motivated by an internalized need to be egalitarian (IM), they both categorize and individuate minorities more, resulting in increased positive proactive behavioral responses (Ratcliff, unpublished data). The current work seeks to combine these findings to examine whether communal orientation and power interact to impact IM, categorization and individuation, as well as behavioral intentions toward African Americans. The findings and implications will be discussed.

Presenter: Claire Gravelin (Undergraduate Student)
Topic: Psychology
Location: 123 Hartwell
Time: 9:40 am (Session I)