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Scholars Day: April 7, 2010

Examination of Australian Sport Fandom: Socialization, Team Identification and Behavior

A convenience sample of 163 college student voluntarily completed a 25-item survey questionnaire. Descriptive and inferential statistics revealed that males chose friends as their most influential sport fan socialization agent while females ranked friends, parents and school the same. Male socialization agents were very important for both sexes with father chosen most frequently by both. Males scored higher than females on all six measures of sport fandom behavior. Identification with the role of sport fan was a better predictor of fan behavior than identification with a favorite team. Australian Rules Football (ARF) teams were chosen "favorite team" by 81% of the sample. Compared with similar data obtained from the American, Norwegian and Greek college students, Australian men and women were judged to be greater sport consumers and more heavily identified with the sport fan role and a favorite team. The relatively high fandom scores of the female respondents were especially noteworthy compared to three other national female cohorts, and are discussed in terms of women's historical association with ARF as well as the physical attraction of some female supporters to the game's participants.

Presenter: Merrill Melnick (Faculty)
Topic: Kinesiology, Sport Studies and Physical Education
Location: 31 Hartwell
Time: 2:30 pm (Session IV)