Skip Navigation

Home / Scholars Day

Scholars Day: April 7, 2010

Successful Fitness Magazines: Selling Points of Fitness Magazines

This study examines the selling components of fitness magazines. The study is broken down into 22 basic elements of fitness magazines that help make them marketable to consumers. Six different fitness magazines, three menís, and three womenís, were examined to create the 22 elements. These magazines included Flex, Muscle & Fitness (menís and womenís), Menís Fitness, Shape, and Oxygen. Each component is examined based on the amount of importance placed on it. After examining the data, the most important basic components that help sell fitness magazines are found to be training regimens, nutritional information, photographs of training moves, and indoor/outdoor activities. These components are what draw a consumer to purchasing a specific fitness magazine and in turn emphasize the importance of health and fitness in todayís society.

Presenter: Jillian Greer (Undergraduate Student)
Location: 31 Hartwell
Time: 1:15 pm (Session III)