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Scholars Day: April 11, 2012

Brockport Celebrates Scholars Day

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The Effectiveness of Social Media Marketing in Higher Education

This presentation will include a discussion on the use of social media as a form of marketing in higher education, specifically used by public colleges. The focus will be on the intended use and the actual results of its use, as a case study of The College at Brockport. "What are the reasons why students do or do not follow their school's social media?" The College at Brockport Facebook page has only about 650 followers out of their 9,000 students, while McMaster University in Hamilton, Ontario has over 17,000 followers out of 24,200 students. That's roughly 1 in every 14 students at Brockport versus 1 in every 2 students at McMaster. Social media has become the main form of communication among the younger generations. If firms, or colleges in this case, do not adopt social media, they are losing out on a huge marketing opportunity. By focusing on this issue, colleges will be able to refer to the practices of others, in this case The College at Brockport, and reform their methods to better fit their community.

Please note that presentation times are approximate. If you are interested in attending sessions with multiple presentations, please be in the room at the start of the session.
Presenter: Megan Mahaney (Undergraduate Student)
Topic: Marketing
Location: 120 Hartwell
Time: 10 am Session I