The researcher uses the case of EURO 2012 European Soccer Cup in the Ukraine to examine the importance of sporting mega-events to host countries. He explores the economic, political and psychological impacts of mega-event hosting. The study's main objective is to avoid the inefficiencies of a traditional supply-oriented approach to measuring the impacts of sporting mega-events. Instead of a traditional economic analysis, interviews were conducted with potential travelers. Interviewees with no prior knowledge of EURO 2012 were asked about their attitudes towards traveling to the Ukraine. They were then read a few brief facts about Ukraine hosting EURO 2012, and interviewees were again questioned about their likelihood of traveling to the Ukraine. This study provides a new method for estimating the impact of hosting a mega-event on people's intentions to visit the host country.
|Presenter:||Yevgen Shpakovych (Undergraduate Student)|
|Time:||1:40 pm Session III|