The British Monarchy has transcended through the centuries on the notions of tradition, popular consent and divine right. While the pomp and pageantry of royal ceremonies sensationalizes the historic grandeur of the institution, the royal brand, since the twentieth century, has also made itself appear more accessible to the public. Particularly during the reigns of George V and George VI the royal brand experienced drastic changes. By looking at newsreels, paintings and photographs produced and/or commissioned during the period between 1910 and 1952, we see the shift from the brand representing an imperial? monarchy to a common one. With the addition of gradual mass consumption of commemorative goods - and the use of royal emblems on products - the brand not only represents sociopolitical changes in Britain, but the connection and permanence of the monarchy to the public in the modern age. The researcher will also present alternative ways in which such research can be promoted to a growing public which is gradually coming to learn via digital techniques such as iPad, internet, professional blogs, etc.
|Presenter:||Fabrice Broyld (Undergraduate Student)|
|Time:||1:15 pm Session III|