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Scholars Day: April 11, 2012

The U.S. Automotive Industry's Response to the 1970s American Consumer Market

During the 1970s, economic recession, rising fuel costs, and greater foreign competition forced the U.S. auto industry to restructure itself and its products for the U.S. market. The presenter discusses these changes through a combination of auto advertising, engineering data, and corporate strategies. Editorials and other reviews assist in demonstrating the successes and failures of these new automobiles. The researcher's principle argument states that these U.S. companies quickly adapted to fulfill the expectations of their customers, and therefore maintained dominant shares of the U.S. auto market throughout the 1970s.

Please note that presentation times are approximate. If you are interested in attending sessions with multiple presentations, please be in the room at the start of the session.
Presenter: James Eick (Graduate Student)
Topic: History
Location: 215 Hartwell
Time: 1:45 pm Session III