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Scholars Day: April 9, 2014

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Five for Fighting: A Look at the Public Perception of Fighting in Professional Hockey

One of the current "hot button" issues in the world of professional sports is the role of fighting in the world of professional ice hockey. Despite many pundits arguing against fighting, the crowd will rise to their feet at the sight of two players dropping their gloves and putting on a display of hockey related pugilism. However, to the average or casual fan it seems that fighting is something that draws them to the sport and may have even made them a fan at first. By getting answers directly from the general public, we can begin to draw theories and predict potential trends that could be used for management purposes. By understanding possible interest and appeal of fighting in hockey, we can apply it to marketing and potentially appealing to new markets and fans in the future. The results of this study will be presented at Scholars Day '14.

Please note that presentation times are approximate. If you are interested in attending sessions with multiple presentations, please be in the room at the start of the session.
Presenters: Michael D'Augustino (Undergraduate Student)
Scott Matla (Undergraduate Student)
Topic: Sport Management
Location: 221 Hartwell
Time: 2 pm Session III