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Scholars Day 2005, Wednesday, April 13

Tobacco Industry Marketing and Manipulation- A Global Perspective

By the year 2030, the World Health Organization estimates that 10 million people will die every year from tobacco-related diseases. The tobacco industry is truly a global killer, and a true cause of concern among public health advocates worldwide. For example, Philip Morris, the world’s leading producer of cigarettes, has over one half of the market share in the United States, yet sells about 73% of their products outside of our borders. In the U.S. and other developed lands, lawsuits and advocacy groups keep the activities of the tobacco industry in the public eye. The real abuses occur mostly in lesser developed countries, where images of America, youth and glamour are projected and tobacco is seen as symbol of freedom and wealth. This multimedia presentation, gathered from a semester overseas, will highlight tobacco advertisements and promotions from throughout the world, and discuss getting involved in international tobacco control campaigns.

Presenter: Kathleen Pezzimenti (Undergraduate Student)
Topic: Delta College
Location: 101 Edwards
Time: 9 am (Session I)

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