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Scholars Day 2005, Wednesday, April 13

Burke's Pentad and Its Applications to Today's Communication World

In nearly a century of contribution and devotion to the field of Communications, Kenneth Burke created many influential and important theories to answer questions about the dyadic process of communication. One of Burke's most revolutionary developments in the twentieth centruy was the pentad, a five step formula that could be used to analyze almost any type of rhetorical act in a dramatic fashion, from Richard Nixon's "Checkers Speech" to the lyrics in Neil Young's "Ohio". The dramatism that surrounds the pentad supports Burke's belief that "treating human action (including speech) as if it were dramatic action or a play" (Brummett 741).

Presenter: Derek Carden (Undergraduate Student)
Topic: Communication
Location: 107 Holmes
Time: 3:10 pm (Session IV)