Journalism and Broadcasting Major

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Administered by the Department of Communication, the major in journalism and broadcasting prepares students for careers in newspaper, magazine, broadcast and wire service journalism; public and community relations; public information; advertising; corporate communications; television and radio station positions, cable companies, independent production studios, corporate media centers and government service.

Admission to the Program

Any undergraduate student can declare this major.

Program Requirements

Students studying the major in journalism and broadcasting pursue either a Bachelor of Arts or Bachelor of Science degree and must complete the corresponding degree's requirements.

The major in journalism and broadcasting consists of at least 39 credits of course work in journalism and broadcasting courses within the Department of Communication. In addition, students must complete a course of study in a disciplinary area outside the Department of Communication. Typically, students complete a minor (normally 18-21 credits) or a second major (normally 30-36 credits).

In lieu of a minor or second major in another discipline, students may elect, with department approval, a contractual program consisting of a minimum of 18 credits of courses in an area not identified as a formal minor or major at Brockport. Study of a foreign language other than Spanish or French (in which minors are offered), bilingual-multicultural studies or foreign cultural studies are encouraged for such a program.

Completion of all requirements for the major thus requires a minimum of 54 credits of required and elective courses.

At least 15 of the 39 credits required in journalism and broadcasting courses must be taken at Brockport.

Successful completion of the major in journalism and broadcasting requires students to complete, with a grade of "C" or better, the following courses: CMC 200 Introduction to Digital Video/Audio, CMC 242 Fundamentals of Media, and either CMC 224 Newswriting or CMC 243 Media Writing (or their approved transfer equivalents).

Required Core Courses (21 credits)

  • CMC 200 Intro to Digital Video/Audio
  • CMC 242 Fundamentals of Media
  • CMC 467 Mass Communication Theory and Research
  • CMC 468 Media Law and Ethics
  • CMC 496 Contemporary Media Issues and Problems

Journalism and Broadcasting Concentrations (18 credits)

Students tailor their major by specializing in one of the following concentrations.

Note: If CMC 324 is taken as part of the core, it cannot be taken as an elective in the concentration.

Media Production Concentration

  • CMC 343 Broadcasting Announcing
  • CMC 346 Audio Production

Electronic and Print Journalism Concentration

  • CMC 321 Mass Media Reporting and Research
  • CMC 327 Web Publication and Design
    • CMC 322 Editorial Methods
    • CMC 325 Feature Writing
    • CMC 343 Broadcast Announcing
    • CMC 353 Media Sales and Marketing
    • CMC 361 Sports Writing
    • CMC 366 Electronic Journalism
    • CMC 448 Live TV Production
    • CMC 466 Advanced Electronic Journalism

Public Relations Concentration

  • CMC 228 Public Relations Writing
  • CMC 332 Public Relations Principles
  • CMC 334 Public Relations Methods and Cases
    • CMC 415 Dynamic Speaking in Professional Context
    • CMC 432 Public Relations Campaigns

Media Studies Concentration

  • CMC 372 Film as Social Commentary
  • CMC 412 Communication Technology and Cultural Change
  • CMC 463 Media and Society
    • CMC 319 Propaganda and Persuasion
    • CMC 410 Speakers, Campaigns and Movements
    • CMC 417 Political Rhetoric in the Information Age
    • CMC 419 Freedom of Expression
    • CMC 438 History of American Journalism

Student Learning Outcomes

At the end of the program, students will be able to:

  1. Analyze communication theories, principles, and/or practices in order to improve critical thinking and communication skills.
  2. Apply communication theories, principles, and/or practices to a variety of mediums and audiences.
  3. Deliver effective oral and/or mediated messages employing the standards of the appropriate field or medium of communication.
  4. Deliver written messages employing the standards of the appropriate field or medium of communication.
  5. Critically evaluate messages employing the standards of the appropriate field or medium of communication.
  6. Employ skills and principles needed to perform effectively in their professional, personal, and/or civic lives.
  7. Communicate in ways that value people and groups from diverse backgrounds.