Journalism and Broadcasting Major

Main Page Content

Description

Administered by the Department of Communication, the major in journalism and broadcasting prepares students for careers in newspaper, magazine, broadcast and wire service journalism; public and community relations; public information; advertising; corporate communications; television and radio station positions, cable companies, independent production studios, corporate media centers and government service.

Admission to the Program

Any undergraduate student can declare this major.

Program Requirements

Students studying the major in journalism and broadcasting pursue either a Bachelor of Arts or Bachelor of Science degree and must complete the corresponding degree's requirements.

The major in journalism and broadcasting consists of at least 39 credits of course work in journalism and broadcasting courses within the Department of Communication. In addition, students must complete a course of study in a disciplinary area outside the Department of Communication. Typically, students complete a minor (normally 18-21 credits) or a second major (normally 30-36 credits).

In lieu of a minor or second major in another discipline, students may elect, with department approval, a contractual program consisting of a minimum of 18 credits of courses in an area not identified as a formal minor or major at Brockport. Study of a foreign language other than Spanish or French (in which minors are offered), bilingual-multicultural studies or foreign cultural studies are encouraged for such a program.

Completion of all requirements for the major thus requires a minimum of 54 credits of required and elective courses.

* Please note in the catalog course list some courses have pre-requisites and co-requisites.

At least 39 credits (13 courses) including 12 credit hours (4 courses) of Required Core Courses plus 27 credit hours (9 courses) in one of the following concentrations:

  1. Media Production (JMP) for students interested in field and studio audio and video production.
  2. Multimedia Journalism (MMJ) for students interested in writing for online, print and broadcast media.
  3. Public Relations (PRPI) for students interested in helping organizations build relationships with publics that are important to them.
  4. Media Studies (JMS) for students interested in an in-depth examination of the relationship between media and society.

At least 12 credit hours in the major must be taken at Brockport. All students must also complete a minor (typically 18-21 credit hours) or a second major (typically 30-36 credit hours) in a discipline other than communication.

PLEASE NOTE: Students should take CMC 200 or 227, CMC 242, plus CMC 224 or 243 during their first three semesters at The College at Brockport.

IMPORTANT: CMC 200 or 227, 224, 242 and 243 must be completed with a grade of “C” or higher.

Required Core Courses (12 credits)

  • CMC 242 Fundamentals of Media
  • CMC 467 Mass Communication Theory and Research
  • CMC 468 Media Law and Ethics
  • CMC 496 Contemporary Media Issues and Problems

Media Production Concentration (JMP) (27 credits)

Required Courses:

  • CMC 200: Intro to Digital Video & Audio
  • CMC 243: Media Writing
  • CMC 327: Web Publication & Design
  • CMC 343: Media Performance
  • CMC 346: Audio Production
  • CMC 348: Video Production

Choose at least TWO courses from the following list

  • CMC 227: Mobile Journalism
  • CMC 324: Writing for Social Media
  • CMC 335/THE 335: Voice-Over Performance
  • CMC 349: Broadcast Management
  • CMC 353: Media Sales & Marketing
  • CMC 358: Advanced Shooting & Editing
  • CMC 445: Advanced Audio Production
  • CMC 446: Advanced Video Production
  • CMC 448: Live TV Prod
  • CMC 455: Motion Graphics 1

Choose at least ONE course from the following list:

  • CMC 372: Film as Social Commentary
  • CMC 377: Organizational Communication
  • CMC 412: Communication Technology & Cultural Change
  • CMC 463: Media & Society

Multimedia Journalism Concentration (MMJ) (27 credits)

Required Courses:

  • CMC 224: Newswriting
  • CMC 227: Mobile Journalism
  • CMC 321: Advanced Reporting & Writing
  • CMC 324: Writing for Social Media
  • CMC 327: Web Publication & Design

Choose at least THREE courses from the following list:

  • CMC 225: Public Relations Principles & Practices
  • CMC 243: Media Writing
  • CMC 322: Editorial Methods
  • CMC 325: Feature Writing
  • CMC 343: Media Performance
  • CMC 349: Broadcast Management
  • CMC 353: Media Sales & Marketing
  • CMC 361: Sports Journalism
  • CMC 366: TV Reporting
  • CMC 448: Live TV Production
  • CMC 466: TV News Production

Choose at least ONE course from the following list:

  • CMC 372: Film as Social Commentary
  • CMC 377: Organizational Communication
  • CMC 412: Communication Technology & Cultural Change
  • CMC 463: Media & Society

Public Relations Concentration (PRPI) (27 credits)

Required Courses:

  • CMC 224: Newswriting
  • CMC 225: Public Relations Principles & Practices
  • CMC 227: Mobile Journalism
  • CMC 324: Writing for Social Media
  • CMC 328: Public Relations Writing
  • CMC 334: Public Relations Methods & Cases
  • CMC 432: Public Relations Campaigns

Choose at least TWO courses from the following list:

  • CMC 322: Editorial Methods
  • CMC 325: Feature Writing
  • CMC 327: Web Publication & Design
  • CMC 353: Media Sales & Marketing
  • CMC 377: Organizational Communication

Select ONE of the following:

  • CMC 415 Dynamic Speaking in Professional Context
  • CMC 432 Public Relations Campaigns

Media Studies Concentration (JMS) (27 credits)

Required Courses:

  • CMC 219: Advertising & Consumer Culture
  • CMC 372: Film as Social Commentary 
  • CMC 412: Comm Technology & Cultural Change
  • CMC 463: Media & Society

Choose at least TWO courses from the following list:

  • CMC 200: Intro to Digital Video & Audio -OR-
  • CMC 227: Mobile Journalism
  • CMC 225: Public Relations Principles & Practices
  • CMC 224: Newswriting -OR-
  • CMC 328: Public Relations Writing
  • CMC 327: Web Publication & Design
  • ENG 485: Professional Writing

Choose at least THREE courses from the following list:

  • CMC 319: Propaganda & Persuasion
  • CMC 410: Speakers, Campaigns & Movements
  • CMC 417: Political Rhetoric in the Information Age
  • CMC 418: Intercultural Communication
  • CMC 419: Freedom of Expression

Student Learning Outcomes

JRB Major and Concentration Student Learning Outcomes
At the end of the program, students will be able to:

The following SLOs are for the entire JRB program (they are in no particular order):

  1. Demonstrate knowledge and/or involvement in the media’s role in democratic societies.
  2. Demonstrate an understanding of professional ethics and the laws that govern the mass media industry.
  3. Demonstrate an understanding of the basics of writing for the various forms of media.
  4. Demonstrate media literacy through an ability to analyze, evaluate and/or create media messages.
  5. Demonstrate ability to work with others to complete media-related projects.

Multimedia Journalism Concentration SLOs

  1. Demonstrate an understanding of the history, role and ethical implications of being a professional journalist.
  2. Demonstrate the ability to critically evaluate journalistic work for accuracy, fairness, clarity, appropriate style and grammatical correctness.
  3. Apply current tools, practices, and technologies appropriate for professional journalism.

Public Relations Concentration SLOs

  1. Demonstrate ability to deliver effective presentations to work teams, clients and publics.
  2. Demonstrate proficiency in working in a fast-paced, ever-changing environment.
  3. Apply current tools, practices, and technologies appropriate for professional public relations.

Media Production Concentration SLOs

  1. Analyze and apply ethical and legal responsibilities of media production/storytelling.
  2. Demonstrate an ability to develop a visual or audio story from concept to final production through pre-production, production, and final distribution.
  3. Apply current tools, practices, and technologies appropriate for professional media content producers.

Media Studies Concentration SLOs

  1. Demonstrate an understanding of how media policy, institutions, technologies, and practices intersect with politics, economies, ecologies, and culture.
  2. Demonstrate an understanding of the uneven effect of media policy, institutions, technologies, and practices have on government, non-profit, commercial, and private stakeholders.
  3. Demonstrate an understanding of media and cultural theory for the purposes of implementing effective, ethical media strategies and campaigns.

Close mobile nav