Marketing Major

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Description

The AACSB-accredited Marketing Major prepares students to assume professional positions in one of the many marketing functions in business and non-profit organizations, such as sales management, market research and advertising. The program also prepares students for graduate business study.

Students interested in business studies may also wish to consider the College's majors in accounting, business administration, finance and international business.

What Can I Do With a Marketing Major?

Admission to the Program

A student's cumulative GPA in the foundation courses is used to determine whether the student will be admitted to the major. Students must earn a minimum GPA of 2.5 in the foundation courses below, with no grade lower than "C-." Transfer grades are included in this GPA.

  • CIS217 Fundamentals of Business Computing
  • ACC281 Introduction to Financial Accounting
  • ACC282 Introduction to Managerial Accounting
  • ECN201 Principles of Microeconomics
  • ECN202 Principles of Macroeconomics
  • MTH244 Business Statistics

Note: An introductory statistics course from another discipline (e.g ., psychology) may be substituted for MTH244. However, credit towards graduation will be allowed for only one introductory statistics course.

Students who successfully complete these requirements can declare the major in marketing.

Program Requirements

Students pursue the Marketing Major as part of a Bachelor of Science degree, and must satisfy its requirements. Students are also bound by the policies and procedures of the School of Business and Management.

Note: Only business students who have declared their major or minor are permitted to register for courses numbered 400-499 in the School of Business and Management.

Corequisite Courses

  • ENG302 Business Writing
  • BUS389 Business Careers Seminar (1 credit)

Business Core Courses

  • ECN304 Intermediate Statistics
  • BUS325 Principles of Finance
  • BUS335 Principles of Marketing
  • BUS345 International Business Environment
  • BUS361 Production and Operations Management
  • BUS366 Organizational Behavior
  • BUS375 Business Law I
  • BUS378 Business, Government, and Society
  • BUS475 Strategic Management

Marketing Courses

Students can choose from one of the two tracks:Business-to-Business track or Consumer Behavior track

If choosing the B2B track:

  • Required:
    • BUS 441 Marketing Management
    • BUS 440 Business-to-Business Marketing

* Students can choose either BUS 463 or BUS 464 as an elective, but not both.

If choosing the Consumer Behavior track:

  • Required:
    • BUS 441 Marketing Management
    • BUS 435 Consumer Behavior

Students can choose either BUS 463 or BUS 464 as an elective, but not both.

Note: To satisfy degree requirements for the B.S. in Marketing, students must: 

  1. Earn a grade of at least C- in all courses required for the major.
  2. Earn an overall GPA of 2.0 in all courses required for the major.

Student Learning Outcomes

Upon completion of the program, students will be able to:

Outcome 1: Knowledge of Business

1.1 Apply key business concepts and theories associated with core business areas

1.2 Understand ethical, global, and diversity issues that impact business.

Outcome 2: Analytical and Critical Thinking

2.1 Demonstrate critical thinking skills in analyzing business conditions and solving business problems.

Outcome 3: Communication Skills

3.1 Demonstrate effective oral communication skills

3.2 Demonstrate effective written communication skills

Outcome 4: Professional Preparedness

4.1 Demonstrate market readiness in a business-like setting.

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