Pettis Family Business Plan Competition

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The School of Business & Management is hosting the ninth annual Pettis Family Business Plan Competition. The application deadline is March 9, 2022.

About the Competition

The School of Business & Management is hosting the Ninth Annual Pettis Family Business Plan Competition. Teams passing the screening round will be invited to present their business proposals on the Scholars Day (April 13, 2022). The team presentation will be evaluated by a group of internal and external business experts led by Dean Goebel of the Business School. The winning student team(s) will be awarded a cash prize of $2,500.

Please contact Dr. Lerong He for questions.

Register for the Competition


All full-time and part-time undergraduate and graduate students are eligible to compete. A student team must include at least one business student (either intent, major, or minor). 

Team Registration and Written Round Deadline: March 9, 2022


All teams need to fill in the registration form online and submit a two page executive summary of your business plan before the deadline.

Please include the following information in your executive summary:

  1. Product & service: Describe your product/service offering and define key benefits and values provided to your customers and main problems that you solve.
  2. Markets & customers: Discuss who are your target customers, the size of your target market and your growth potential. How do you plan to reach your target customers?
  3. Competitive position: Discuss your competitive position, including your major competitors and your core competence versus your competitors.
  4. Your business model: Describe your business model, i.e., how your business will make money. Describe costs of launching and operating your business. When do you hit breakeven and profitability?
  5. Team: Describe the composition of your venture team and other key personnel essential for your success.

Timeline for Award

Notice for the Final Presentation Round: March 14, 2022

All teams will be notified by March 14, 2022 for their eligibility to attend the final presentation contest.

Final Presentation: Scholars Day, April 13, 2022

All teams chosen to compete in the final round will prepare a 15-minute presentation of your business plan and answer questions of internal and external judges on Scholars Day. Detailed guidelines for this presentation will be distributed later.

Additional Competition Opportunities

Regardless of your campus status, all registered teams are eligible to participate in the Finger Lake Region-New York State Business Plan Competition.

For more information, contact Dr. Lerong He

Last Updated 4/19/22