Pettis Family Business Plan Competition

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The school of Business Administration & Economics is hosting the Fifth Annual Pettis Family Business Plan Competition. All teams passing the screening round will be invited to present your business plans on the 2018 Scholar's Day in front of a group of internal and external business experts. The winning student team(s) will be awarded a $2,000 prize. All teams registered for the Brockport competition will also be eligible to participate in the Finger Lake Region-New York State Business Plan Competition. Teams winning the regional competition will be sent to the statewide contest in Albany for a chance to win more than $100,000 in cash and prizes.

Register for the Competition


All full-time and part-time undergraduate and graduate students are eligible to compete. A student team must have 2 to 5 members and include at least one business student (either intent, major, or minor).

Team Registration and Written Round Deadline: February 28, 2018


All teams need to fill in the registration form online and submit a 2-page executive summary of your business plan before the deadline.

Please include the following information in your executive summary:

  1. Your business model and strategy. Describe the structure of your company. Describe your business model, i.e., how your business will make money and how it will assure long term profits for the future.
  2. Product & Service. Describe your product/service offering and define key benefits and values provided to your customers. What is your products’ developmental stage?
  3. Competitive position. Discuss your competitive position, including your major competitors and your core competence versus your competitors. Describe any intellectual property or other methods to protect your business ideas.
  4. Markets and Customers. Discuss who are the specific customers you are pursuing or will purse?  Discuss the size of your target market and your growth potential as well as addressing ways to appeal to your target customers. Discuss key market barriers and potential ways to reduce these barriers.

Timeline for Award

Notice for the Final Presentation Round: March 9, 2018

All teams will be notified by March 9, 2018 for their eligibility to attend the final presentation contest. Regardless of your in-campus status, all registered teams are eligible to participate in the Finger Lake Region-New York State Business Plan contest with the submission deadline of  March 11, 2017. Visit the New York State Business Plan Contest Website for more information on the regional competition.

Final Presentation: Scholars Day, April 11, 2018

All teams chosen to compete in the final round will prepare a 15 minute oral presentation plus 5 minute Q&A of your business plan in front of a panel of internal and external judges on the Scholars Day scheduled on April 11, 2018. Detailed guidelines for this presentation will be distributed later.

For more information, contact Dr. Lerong He


Last Updated 10/1/18

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