University Technology Transfer & Commercialization Workshop

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University Technology Transfer & Commercialization: Incentive, Infrastructure and Impact

A SUNY Conversations in the Disciplines Workshop

Saturday, March 9, 2019

Eagle's Lookout, SERC— THE college at Brockport

Register Here
Early Registration Deadline: 2/28/19

Late Registration & Day-Of Registration: until 3/9/2019

The “University Technology Transfer and Commercialization” workshop is designed to contribute to the development and dissemination of knowledge on transferring and commercializing university technology to foster innovation and entrepreneurship in SUNY and other college campuses in the region. We have designed the workshop to discuss:

  1. SUNY Invention Policy and Initiatives to encourage university innovation and entrepreneurship.

  2. Best Practices in University Entrepreneurship & Technology Transfer, including effective operations of university technology and entrepreneurship centers, university technology transfer and commercialization processes and service, and cultivating an innovative and entrepreneurial culture on college campuses.

  3. An information session on National Science Foundation NSF I-Corps Node training program, designed to advance early stage commercialization of products in the STEM field developed by university students and faculty.

  4. Panel discussion on “Founding Dos and Don’ts”. An expert panel consisting of startup founders to share lessons that they learned in the journey of founding their business, and to discuss potential avenues for more effective university-industry collaborations.

  5. Entrepreneurial Development Activity Workshop. An action-oriented fun workshop to foster entrepreneurial thinking and creative solutions with small prizes given to winning participants. 


Time Agenda
8:30 - 9:30 a.m. Registration & Breakfast
9:00 - 9:30 a.m.


President Heidi MacPherson, The College at Brockport, SUNY

Opening Keynote: SUNY Innovation Policy and Initiatives

Mr. Matthew Mroz, Director, Enterprise Technology Transfer, SUNY Research Foundation

9:30 - 11:15 a.m.

Session 1: Best Practices in University Entrepreneurship & Technology Transfer

Panel Moderator:

Mr. Chris Wiest, Brockport College Council, Former VP, Public Policy & Advocacy, Rochester Business Alliance, Greater Rochester Chamber of Commerce


  • Dr. Judith Alber, VanArsdale Chair in Entrepreneurship, SUNY-Geneseo
  • Dr. Richard Demartino, Simone Endowed Chair for Innovation & Entrepreneurship, Rochester Institute of Technology
  • Mr. Hassan Jaferi, Director, MaRs Innovation, University of Toronto Early-Stage Technology
  • Mr. Martin Casstevens, Director, Office of Science, Technology Transfer and Economic Outreach, University of Buffalo, SUNY
11:15 - 11:30 a.m Morning Break
11:30 a.m. - 12:15 p.m.

Session 2: NSF I-Corp Nodes on University Technology Commercialization

Mr. Matthew Spielmann, Senior Program Manager, AIN Center for Entrepreneurship, University of Rochester

Ms. Shannon Sullivan, Regional Director, SUNY I-Corps Node, Cornell University

12:15 - 1:30 p.m.

Lunch and Keynote Speech

Keynote speaker:

Dr. Phillip Phan, Alonzo and Virginia Decker Professor of Strategy & Entrepreneurship, Carey Business School, Professor of Medicine, School of Medicine, Johns Hopkins University

1:30 - 3:00 p.m. Session 3: Founding Dos and Don’ts

Panel Moderator:

Dr. Sarfraz Mian, Chair and Professor of Strategic Management & Entrepreneurship, SUNY-Oswego


  • Mr. Steven L Smith, CEO and Co-Founder, Perdix Software, Rochester, NY
  • Dr. Lauren Killip, VP, Corporate Strategy & Operation, Focal Health Care, Toronto, Canada
  • Mr. Daniel Dulgerian, Director of Marketing & Technology, Empire Genomics, LLC, Founder, Silent Raffle, Dark Roast Ventures
  • Mr. Drake Thomas, Business Advisor, New York Small Business Development Center (SBDC)

3:00 - 3:15 p.m. Afternoon Break
3:15 - 4:15 p.m.

Entrepreneurial Development Activity Workshop

Panel Organizer:

Dr. Bahman Radnejad, Assistant Prof. of Management, The College at Brockport, SUNY; Founder of 1388 Consulting, LLC.


Hyatt Regency Rochester

Discounted Conference Rate: $119/night (plus tax). The rate is valid until 2/15/19. Regular rates apply for reservations made after the cut-off date.

Directions & Parking

Driving to Campus

Campus Map

Please park at Lot T. No visitor permit required.

Workshop Sponsors

  • SUNY Conversations in the Disciplines Program
  • School of Business & Management
  • Department of Computing Sciences
  • Brockport Student Government

Workshop Organizers

  • Dr. Lerong He, School of Business & Management
  • Dr. Bhaman Radnejad, School of Business & Management
  • Dr. James Cordeiro, School of Business & Management
  • Dr. Sandeep Mitra, School of Art & Science
  • Dr. Markus Hoffmann, School of Art & Science


Dr. Lerong He

Chair, Associate Professor of Management

Department of Business Administration
School of Business & Management
The College at Brockport, SUNY
(585) 395-5781

Last Updated 8/19/19

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