Seo, Joon Yong and Debra L. Scammon (2017), "Do Green Packages Lead to Misperceptions?
The Influence of Package Colors on Consumers' Perceptions of Brands with Environmental
Claims " Marketing Letters, 28(3), 357-369 (DOI: 10.1007/s11002-017-9420-y).
Cordeiro, James J. and Joon Yong Seo, "An Investigation of the Relationship between
Corporate Green Brand Perceptions, Voluntary Environmental Disclosure, and Actual
Corporate Green Performance," American Marketing Association Summer Educators' Conference,
Chicago, IL. (Conference Presentation, August 2015)
Seo, Joon Yong, Sukki Yoon, and Milena Vangelova (2015), "Shopping Plans, Buying Motivations,
and Return Policies: Impacts on Product Returns and Purchase Likelihoods," Marketing
Letters, 27(4), 645-659 (DOI: 10.1007/s11002-015-9381-y).
Singh, S., Seo, J. Y. (December 2014). In Tina Harrison & Hooman Estelami (Ed.), Competition
and Cooperation in Partnership Arrangements in Financial Services. Peer reviewed book
chapter in Routledge Companion to Financial Services Marketing. Oxford, UK: Rutledge
Seo, J. Y., Scammon, D. L. (December 2014). Does Feeling Holier Than Others Predict
Good Deeds? Self-Construal, Self-Enhancement, and Helping Behavior. Journal of Consumer
Marketing, 31(6/7), 441-451.
Posavac, S. S., Sanbonmatsu, D. M., Seo, J. Y., Iacobucci, D. (October 2014). How
Attitudes Toward Product Categories Drive Individual Brand Attitudes and Choice. Psychology
& Marketing, 31(10), 843-852.
Cordeiro, J. J., Seo, J. Y. (October 2014). In June Cotte & Stacy Wood (Ed.), Consumer
Perceptions of Green Brands and Actual Corporate Environmental Performance (vol. 42).
Baltimore, MD: Advances in Consumer Research.
Schoneman, A., Seo, J. Y., Cordeiro, J. J., Association for Consumer Research Conference,
"Consumer Political Identity and Moral Judgments of Corporate Social Responsibility,"
Baltimore, MD. (October 2014).
Belk, R. W., Seo, J. Y., Li, E. (2014). In Jagdish N. Sheth (Ed.), Dirty Little Secret:
Home Chaos and Professional Organizers (in Legends in Consumer Behavior: Russell W.
Belk) (vol. 9: Discipline and Liberation in Consumption). Sage.
Gardner, J. T., Sohn, K., Seo, J. Y., Weaver, J. L. (Jan 2014). "A Sensitivity Analysis
of an Epidemiological Model of Viral Marketing: When Viral Marketing Efforts Fall
Flat". Journal of Marketing Development and Competitiveness, 7(4), 25-46
Cordeiro, J. J., Seo, J. Y., Alliance for Research on Corporate Sustainability Conference,
"Green Brand Reputation and Corporate Environmental Performance," Cornell University,
Ithaca, NY. (May 2014).
Seo, J. Y., Yoon, S., Association for Consumer Research Conference, "Feel Sorry for
the Cake in Trash? The Effect of Food Types on Consumers' Food Waste Perceptions,"
Chicago, IL. (October 2013).
Seo, J. Y., Yoon, S., Academy of Business Research Fall 2013 Conference, "The Effect
of Shopping Motivations and Purchase Plan on Product Returns," San Antonio, TX. (September
Seo, J. Y., Yoon, S., American Marketing Association Summer Educator Conference, "Cake
Looks Larger Than Salad in Trash: The Effect of Food Types on Perception of Food Waste,"
Boston, MA. (August 2013).
Sanbonmatsu, D. M., Uchino, B. N., Seo, J. Y. and Wong, K., (2012). Getting along
Better: The Role of Attitude Familiarity in Relationship Functioning. Social Cognition,
30 (3), 355-365. (http://guilfordjournals.com/doi/abs/10.1521/soco.2012.30.3.350)