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Joon Seo

Joon Seo

Associate Professor
(585) 395-5532
jseo@brockport.edu
Office: 115A Hartwell Hall
   

Education

  • PhD, Marketing, University of Utah
  • MS, Business Administration (Marketing), Seoul National University
  • BA, Business Administration (Marketing), Sogang University

Teaching and Research Interests

  • Marketing Research
  • Consumer Behavior

Grants, Fellowships, and Honors

  • Grant Award ($2,000), Pre-tenure Grant Development Award, The College at Brockport (2014-2016)
  • Highly Commended Paper of 2014 in Journal of Consumer Marketing, "Does Feeling Holier Than Others Predict Good Deeds? Self-Construal, Self-Enhancement, and Helping Behavior" with Debra L. Scammon (2014).
  • DSI Award, The College at Brockport (2011, 2014, 2015, 2016)
  • Grant award ($6,200) as a project co-principal for proposal "Effective Use of Feedback to Facilitate Campus/Dormitory Food Waste Reduction across SUNY Campuses" sponsored by SUNY Central Sustainability Research Mini Grant (2012-2013).
  • Grant award ($5,000) as a project sponsor for proposal "Environmental, Economic, and Social Sustainability: An Interdisciplinary Approach" for SUNY the Conversations in the Disciplines Program (2012-2013).
  • Grant award ($2,100) as a project co-principal for SUNY Faculty/Staff Technology Initiative Grant (2012-2013).
  • Grant award ($4,000) as a project co-principal for SUNY Faculty/Staff Technology Initiative Grant (2011-2012).
  • Winner, ACR/Sheth Foundation Dissertation Grants (2009)
  • Fellow, AMA-Sheth Foundation Doctoral Consortium (2009)
  • Fellow, Emerging Scholars Research Consortium, Marketing and Public Policy Conference (2009)
  • Research Assistant Fellowship, Seoul National University (2002-2003)
  • Cum Laude, Sogang University (2000)

 Professional Activities

  • Market research consulting for:
    • Advantage Federal Credit Union, Rochester, NY (2017)
    • Bonduelle Americas, Rochester, NY (2017)
    • ESL Federal Credit Union, Rochester, NY (2016)
    • Lakeside Beikirch Care Center, Brockport, NY (2015)
    • The Hunter Institute for Young Children, Brockport, NY (2013)
    • Enertia, Rochester, NY (2012)

Last Updated 9/14/17

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