Associate Director of Undergraduate Admissions Employment Opportunity: The College at Brockport

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Associate Director of Undergraduate Admissions Employment Opportunity

The Associate Director is responsible for collaborative leadership associated with all aspects of the admissions and recruitment process.

The Associate Director is responsible for collaborative leadership associated with all aspects of the admissions and recruitment process. The Associate Director plays a critical senior level leadership role within the Undergraduate Admissions office which encourages a spirit of teamwork, innovation, accountability and achievement among all staff. The Associate Director is responsible for six (6) direct reports while operating and maintaining the Customer Relationship Management (CRM) software and digital communication plan.

Local Title: Associate Director of Undergraduate Admissions

SUNY Budget Title: Associate Director of Undergraduate Admissions

Minimum Salary: $63,621

Position Description

Work in collaboration with the Director of Undergraduate Admissions to manage the CRM Platform and web-based recruitment; including: (50%)

Day to day maintenance which includes:

Managing suspected duplicate records

Monitoring API scripts to assure seamless transition among various platforms

Assure attribute fields are accurate and up to date

Develop, maintain, and execute the digital communication plan. The digital communication plan includes email delivery, text messaging, surveys, and event invitations.

Assure leads are imported into the CRM in a timely manner. Lead imports can include:

SUNY Generated Leads

Name Buys

Lead Generation Services

College Fairs

Athletic Prospects

Management and maintenance of the online CustomViewbook platform. Duties include:

Assure records are being imported accurately

Update content when needed

Rotate the design to keep content fresh

Generate CustomViewbook blasts

Maintain content on the Undergraduate Admissions webpage. Maintenance can include adding new content, updating documents, creating new links, updating forms/applications

Work closely with Marketing to assure proper exposure on all platforms of social media

Provide detailed reporting and assessment on a fixed annual basis

Utilizing all available means, work in collaboration with the Senior Leadership Team to achieve admission and enrollment goals outlined by the President and the Division of Enrollment Management and Students Affairs (Enrollment Management Committee), and College Senate.  These goals include but are not limited to: (25%)

Enroll a freshmen class of 1,240 with a mean SAT score of 1100, mean high school average of 90, and a mean rank of 72% for regular admits.  Maintain the Colleges status as a Tier 2 institution.

Enroll a transfer class of 950 with a mean GPA of 3.15

Minority recruitment to exceed goals of the incoming freshmen and transfer class.

Motivate staff to meet these goals

Maintain and streamline office systems and communication flow while maintaining a strategic mindset through the following:

Develop strategic communications, recruitment and admission plans

Continue to research and remain current with new enrollment/admission trends

Make improvements to admissions processes and procedures

Compile reports and access data to increase evaluation of results

Take on Enrollment Management level tasks as appropriate and directed by the Dir of Admissions

Work closely with the support staff to maintain the application and test download processes

Enhance the applicant/admit letter generation process

Working in collaboration with the Director of Undergraduate Admissions to implement, enhance, and maintain the unit’s lead generation initiatives and direct mail outreach: (15%)

This position requires the Associate Director to be a key member of the Undergraduate Admissions Marketing team. Through strategic planning and execute, the Associate Director will work closely with the Director to establish an effective direct mail campaign with a goal to:

Enhance expanded recruitment efforts in targeted areas within the State of New York as needed to achieve enrollment objectives

Expand recruitment efforts to the downstate region through increased on-and off-campus recruitment events and segmented communication

Increase focus on primary recruitment areas in Buffalo, Rochester, and Syracuse

Maintain a presence and monitor recruitment in other areas of NYS including: Southern Tier, Catskills, Adirondack region, and central NY.

Coordinate the print marketing campaign to closely align with digital messaging on all other platforms (mobile and web)

Strategically establish a diverse prospect pool through name purchases, lead generation, and other digital efforts

Provide mentoring, leadership, and supervision to advisors and admission assistants within the Office of Undergraduate Admissions: 10%

Lead by example

Develop key team leaders that are empowered, accountable and successful

Clearly articulate professional employee and office expectations

Provide on-going feedback to team/staff members

Maintain a stable and highly motivated team/staff

Provide professional development opportunities to team members/staff both internal and external

Maintain a high level of customer service

Sensitivity and appreciation of diversity

Establish ethical practices and professional conduct

Hold team members/staff accountable to personal and office goals

Increase exposure to professional development opportunities for staff

Required Qualifications

Bachelor’s Degree from an accredited US Dept of Education or internationally recognized institution 

Superior communication skills, both written and verbal;

Demonstrated successful professional experience illustrating progression of responsibilities in a communications-based field including a minimum of five years of professional experience;

Demonstrated ability to manage multiple projects, time and resources;

Proven ability to cultivate relationships with secondary school and community college personnel.

Preferred Qualifications

Master’s Degree from an accredited US Dept of Education or internationally recognized institution 

Significant admissions experience in higher education;

Experience designing, implementing, and assessing targeted recruitment activities for academic divisions, programs, and special student populations;

Experience providing strategic support for Banner software, document imaging, web technologies and electronic communications within the office;

The appropriate candidate will be competent with technology and CRM management, have strong administrative and operational skills and be a self-starter who works well independently as well as part of a team.

Demonstrated background and ability to manage, motivate, promote, and collaborate with professional staff

Application Instructions - Internal Applicants Only 

Please visit to complete an application including your cover letter, resume, and contact information for three professional references. Official transcripts are required upon hire. Application materials will be accepted until 1/17/18. Employment at The College at Brockport is contingent upon the successful completion of a background check and final budgetary approval.

Pursuant to Executive Order 161, no State entity, as defined by the Executive Order, is permitted to ask, or mandate, in any form, that an applicant for employment provide his or her current compensation, or any prior compensation history, until such time as the applicant is extended a conditional offer of employment with compensation. If such information has been requested from you before such time, please contact the Governor’s Office of Employee Relations at (518) 474-6988 or via email at

The College at Brockport, State University of New York is an AA/EEO/ADA employer. The College actively seeks applications from women, veterans, individuals with a disability, members of underrepresented groups or anyone that would enrich the diversity of the College.


Office of Human Resources x2126

Human Resources

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