College-wide Marketing Priorities

Section 160.07

Main Page Content

Policy Statement

These priorities have been established and were approved by the President's Staff in Fall 1999 to help all those involved in planning and executing marketing and/or communications initiatives for the College. They are based on the College's mission, which states that the highest priority is student success. Recruitment-related marketing activities are ranked highest -- we must first recruit students before we can retain them. (Also, the College's investment in recruiting, both in terms of staff and fiscal expenditures, warrants the high ranking: It costs four times as much to recruit a student than to retain one. The College must ensure it has the marketing tools it needs to support that investment).

Category Name: Administration and Operations
Responsible Unit: College Communications
Responsible Exec: Chief Communications Officer
Adoption Date: Unavailable
Last Revision Date:
Last Review Date:

Purpose/Scope

 

Applicability

 

Definitions

There are no definitions to this policy at this time.

Policy Procedures

Highest priority (all ranked equally; please allow minimum six weeks for delivery, except for major project *; delivery contingent on work volume of work in process and staff resources.)

Undergraduates recruiting materials (inc. view book, search piece, undergraduate catalogs, visit piece, transfer brochure, departmental recruiting brochures, posters, fact sheets/Career Options sheets [100+], application, Transition program materials, signs, letters, forms)

Graduate recruiting materials (inc. program booklets, application, graduate catalog, view book [if published], recruiting brochures, fact sheets, packet inserts)

  • Non-matriculated student recruitment
  • Summer Session and Winter Session materials/publicity
  • Delta, Honors Program, ROTC (recruitment)
  • International Education
  • Recruitment-related Financial Aid materials (inc. forms)
  • Recruitment-related EOP materials
  • Web site editing only
  • News media inquiries
  • Schedule of Classes brochure (2x); Your Right to Know
  • Alumni Survey
  • Maps
  • Letterhead and envelopes

Secondary priority (in order from highest to lowest; please allow minimum 8 weeks for delivery, except for major project *; delivery contingent on work volume of work in process and staff resources)

  • All hometown publicity for students
  • Student-related materials for Bursar, Registration & Records, Academic Advisement, Financial Aid, Career Services, EOP, Student Learning Center (inc. forms, brochures, flyers), Athletics
  • Athletics, Scholars Day, Honors and Awards Ceremony, Fall Academic Convocation, and Commencement publicity and materials
  • Student Affairs publicity and materials (inc. FamilyGram, Opening of School Newsletter, and Student Planner Handbook, Student Services Guide, Choices brochure)
  • Student-related materials/publicity for McNair, CSTEP, SSSP
  • Certificates for Students' achievements

Tertiary priority (in order from highest to lowest; please allow minimum 10 weeks for delivery, except for major project *; delivery contingent of work volume or work in process and staff resources; may have to be designed and printed off campus at additional cost)

  • Events promotions (inc. fine arts, guest lectures, Writers Forum, etc.) materials
  • Kaleidoscope (includes student families)
  • Statements
  • Fund-raising materials

Quartenary priority (in order from highest to lowest; please allow minimum 12 weeks for delivery, except for major project *; delivery contingent of work volume or work in process and staff resources; may have to be designed and printed off campus at additional cost)

  • Annual Report (external to donors)
  • Web News Bureau
  • Faculty Experts Guide/faculty publicity
  • Walking Tour Guide
  • Alumni publicity and materials

Lowest priority (in order from highest to lowest; please allow minimum 16 weeks for delivery, except for major project *; delivery contingent of work volume or work in process and staff resources; may have to be designed and printed off campus at additional cost)

  • Business cards and all administrative forms not listed above
  • Non-student Administrative Services publicity and materials
  • Other certificates and signs
  • BASC (occasional media relations)
  • REOC
  • Philosophic Exchange
  • SBDC
  • Migrant Education
  • Child Care Center
  • Sea Grant
  • Faculty-requested illustrations/photography for research and personal publishing activities
  • Mybytes.com PR liaison activities

Brochures are not everything: publication alternatives

For a number or reasons, Marketing Communications and Design and Production may not be able to process your project through all the steps from conception to delivery of the printed piece. But, we may be able to help with one or more of the individual steps - writing, editing, design, typesetting, photography, preparation of an electronic file, or binding.

We will help you in finding the needed assistance in preparing the job specifications and preparing them for bidding by the Office of Procurement and Payment Services. Work done outside the College is paid from your area's budget allocation. Sending work outside the College normally occurs when a project has too "tight" a deadline for us to meet, or is larger or more complicated than our in-house facilities can handle.

Links to Related Procedures and Information

There are no links to this policy at this time.

Contact Information

There is no contact information for this policy at this time.

History (in descending order)

Item Date Explanation
Next Review Date Decembe 1, 2017 Three year review
Adoption Date Unavailable Policy Adopted

Approval

This policy is approved by:

Last Updated 1/5/18

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