The Web Team has adopted the following five-step process to effectively leverage our expertise to produce great results.
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We discussed this process in a recorded web training week session. If you have a major web project comping up, we encourage you to let us know as soon as possible so we can get your project scheduled.
Step 1: Goals/Strategy
This phase helps us understand and set goals for the project. This It may help to receive Web Strategy Training prior to beginning this step. At the initial meeting, members of the Web Team meet with you to discuss the following:
- What is in your unit’s strategic plan? With which goals can your website help?
- What are the top 3 things you want your web visitors to learn/do? This might include:
- Apply to the program
- Complete/start a business process
- Register for the event
- How do we define success of the website project?
- Measurable (Analytics or other)
- Achievable (actionable?)
- Time-bound (by when…)
- What image are you trying to project?
- How will your online efforts integrate with existing marketing plan/calendar/etc? Do you need help with this? (College Communications is brought in for any marketing help that you need.)
Step 2: Research
As part of our best practices approach, the Web Team will work with you to assess the current state of your online presence (if it currently exists) through a variety of methods:
- If there is a current website:
- Where is it? What is the link/URL?
- How is it used? (Google Analytics)
- Look for redundant, outdated or trivial content (“spring cleaning”)
- MarCom initial content review
- Who uses your website (audience/visitors)?
- Do you have a current website?
- Who will be maintaining the site? Is this an archive or a site reflecting current content?
- Information Architecture proposal/testing
Step 3: Build
This is where the plan comes together. The Web Team will work with you to execute the project. At this point, approvals on the direction and implementation will be agreed upon and a timeline will be set.
- Approval of architecture and project timeline
- Use CMS or Dreamweaver? (CMS is strongly recommended but not required)
- Who will write the words? Edit to web-appropriate standards?
- What photographs, video, etc. are needed?
- What additional Brockport Web Tools will we use?
- Accessibility to all devices/users with different abilities
- Web Writing Training
- Web Accessibility Training
- Policy on Academic Websites
- Website Architecture Worksheet
- Campus Photographer in College Communications
Step 4: Deploy
Before the website can go live, it’s important to test it to be sure it functions as it should. The Web Team will work with you to clean up files, check links, and make sure that the website it ready for launch in the live environment.
- Client review pages in development site and approves.
- College Communications performs final review and approves.
- Back-up existing site (if applicable)
- Deploy new site from CMS to main campus web server (typically)
- Redirect old links as necessary
- Client takes over site maintenance
Step 5: Close-the-loop
Our work together is not done when the website goes live. The Web Team will discuss the ongoing maintenance of the website, who will manage it, how will effectiveness be assessed?
- Review benchmark data (from Research step).
- Establish Analytics monitoring: Which data will allow you to monitor your goals most effectively? How frequently should you receive reports?
- Assess progress toward goal. Change site as necessary.
- Google Analytics User's Group
- Additional Consulting by the Web Team